Global Director, Marketing Events and Community

About the role

Founded in 2013, Ignition is the leading revenue and billing automation platform for firms and agencies to transform their sales, billing and payment processes. Ignition automates proposals, engagement letters, invoicing, payments and workflows in a single AI-powered platform, empowering 8,500+ businesses to sell, bill and get paid for their services with ease. To date, Ignition customers have managed relationships with over 2.4 million clients and earned $13b in revenue via the platform. Ignition's global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK. Company Values: We are better everyday We work without ego We are smarter together We hero our customer Where and how we work: We have a global team across Canada, US, Australia & the UK and in this role you'll be expected to collaborate with these teams virtually (we're just a slack or zoom call away). We encourage asynchronous collaboration and offer a high degree of flexibility in your working hours to accommodate these global interactions when necessary. Role Location: We are currently seeking a US based Global Director of Events & Community. You will work primarily from your home office, with travel within the USA, Australia and UK (30% as required and based on seasonality and events calendar). Our preferred candidate resides in Central, Mountain or Western timezones. We're hiring a Global Director of Events & Community to define and lead how Ignition shows up to customers - in-person, online, and through community. You won't just run events - you'll build a customer engagement engine that fuels growth. This is a high-impact, highly visible leadership role responsible for building a unified strategy across: Global events (flagship + field) Digital and webinar programming Customer community and advocacy You will own the full lifecycle of customer engagement at scale - from first touch through to long-term loyalty - and translate those experiences into pipeline, retention, and expansion. You'll lead across AMER, APAC, and EMEA regions, partnering closely with GTM leadership while building and scaling a high-performing team. Your Day to Day: Own Global Events Strategy & Execution Define and lead Ignition's global events strategy across flagship, field, and executive programs Own the events portfolio end-to-end, including planning, investment, execution, and ROI Elevate event quality to deliver differentiated, best-in-class customer experiences Turn Events into a Revenue Engine Partner with Sales and Marketing leadership to design programs that drive pipeline and accelerate deals Own commercial performance across pipeline, influenced revenue, retention, and expansion Establish attribution models and performance frameworks to measure impact, optimize investment, and scale what works Build a Thriving Customer Community Define and scale a global community strategy across in-person and digital channels Build programs that activate customers as advocates, champions, and storytellers Embed community into the customer lifecycle in partnership with Customer Experience and Product Marketing Develop executive and advocacy programs (ie: Customer Advisory Boards, thought leadership forums) Grow strategic initiatives such as Ignition's Women in Accounting community Deliver Standout Brand Experiences Raise the bar for how Ignition shows up Deliver experiences that are intentional, memorable, and unmistakably on-brand - across every region and format Continuously evolve formats and channels to stay ahead of the market Lead Cross-Functional Impact Act as a senior partner to Sales, Marketing, Product Marketing, and Customer Experience Align stakeholders across regions to integrate events and community into core GTM strategy Influence priorities and bring clarity to planning and execution Build & Lead a High-Performing Function Lead, coach, and develop a high-performing events and community team Own budget strategy, vendor ecosystem, and operational excellence Establish the structure, rhythms, and focus required to deliver at scale What Success Looks Like (First 6-12 Months) A clearly defined and executed global events strategy tied to revenue outcomes Measurable contribution of events and community to pipeline and customer expansion Launch or evolution of a flagship Ignition event or series A scalable webinar/digital events engine driving consistent engagement A growing, active customer community with defined engagement and advocacy metrics Strong alignment with GTM teams, with events embedded into core revenue motions What You Bring 8-12+ years leading B2B SaaS events, field marketing, or community programs Proven track record of owning programs that drive pipeline and revenue, not just engagement Experience building and scaling global event strategies and portfolios Strong experience with customer community and/or advocacy programs Demonstrated ability to operate at bo

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