Specialist, Digital & eCommerce (D2C), CoA APAC

About the role

In this role, you will be a core member of an integrated regional team that will help HARMAN build and grow Asia Pacific's digital ecosystem. We are looking for a talented Digital and eCommerce Specialist to join our team and spearhead our D2C strategies for continued growth and success. You must have a deep understanding for D2C platforms and trends in the APAC region and will be responsible for developing and ensuring the execution of all Digital Marketing and eCommerce strategies through our partners on these platforms across the region. The ideal candidate must have a deep knowledge of eCommerce platforms, digital marketing and data analysis. An understanding between the impact of D2C and Indirect Channels would be a plus, and how to navigate through in balancing a negotiation between offline retail and ecommerce. You will report directly to the Senior Manager, Digital & E-Commerce, and this is an independent contributor role managing JBL and Harman Kardon across Asia Pacific. You will also be working collaboratively with in-country digital & ecommerce leads to drive strategic thinking and KPI measurements. For leadership-level candidates, this role involves a shared reporting line to manage.

Responsibilities

• Drive Business Objectives
• Develop and implement comprehensive end to end D2C strategies (to drive online sales, customer acquisition, strengthen brand presence. Optimize end to end consumer journey
• CRM, marketing automation, loyalty programs among others)
• Develop (CRM, marketing automation, loyalty programs among others) to drive customer CLV, see through execution of personalisation program - define opportunities for upselling and driving incremental revenue via tactical marketing campaigns
• Identify B2B opportunities across various channels to drive incremental revenue on D2C
• Maximise the commercial performance of .com using a data-driven approach to spot trends and opportunities
• Identify omnichannel opportunities across channels and collaborate with relevant internal stakeholders and distributors in seeing through execution
• Lead APAC's Gift with Purchase (GWP) Promotional Strategy & Plans, and creation to support local markets' promotional plans
• Lead APAC's exclusive merchandise strategy and roll out plan with local in country leads and distributors to support incremental revenue growth
• Working with global team to define requirements to support on-site optimisation on SFRA enabled D2C sites and other eCommerce platforms supporting distributors in the region
• Optimize D2C platforms (website, mobile etc.) with UX-UI tool to identify customer frustrations to ensure user-friendly interface, smooth navigation and high conversion rates.
• Perform A/B tests to evaluate performance of website elements, marketing messages and user experiences, leverage data to make data-driven decisions
• Explore local trends to make recommendations on how to leverage localised content and experiences to be implemented on D2C
• Build an e-commerce calendar, assortment, and strategies in collaboration with business development managers and in-country teams / distributors (retail vs direct ecomm vs indirect ecomm)
• Foster collaboration with cross-functional teams, including marketing, design, and customer service, to ensure a seamless and cohesive online customer experience
• Data Analysis
• Regular analysis of D2C data, sales performance, traffic patterns and customer behaviour to identify new growth opportunities, optimise product assortments and pricing strategies
• Monitor competitors' activities, pricing strategies and promotions to formulate competitive strategies that maximise profitability and market share
• Monitor competitor activities and industry developments in APAC markets for oppor

Additional Information

A Career at HARMAN As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you'll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day. Introduction: A Career at HARMAN Lifestyle We're a global, multi-disciplinary team that's putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound. Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel Unite your passion for audio innovation with high-tech product development Create pitch-perfect, cutting-edge technology that elevates the listening experience

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