Brand Content & Social Media Manager

Responsibilities

• Content Creation
• Produce scroll-stopping short-form video and image content tailored to parents and moms on Instagram
• Champion a real, human, non-AI content aesthetic that reflects the brand's warmth and authenticity
• Communicate product value through storytelling - not sales-speak
• Calendar & Scheduling
• Own and manage a full social content calendar end-to-end
• Write on-brand captions, select thumbnails, and handle all scheduling and publishing
• Maintain brand consistency and posting cadence with minimal oversight
• Influencer & UGC Coordination
• Proactively source and build relationships with influencers, mom content creators, and UGC contributors
• Build and manage a content flywheel so the brand always has a pipeline of fresh, authentic material
• Repurpose and organize creator content across Instagram and other channels
• Growth & Optimization
• Lead Instagram growth through strategic content, engagement, and community building
• Track performance and iterate based on what resonates with the target audience
• Required Qualifications
• Excellent written and spoken English - native or top-tier fluency required
• Strong portfolio demonstrating end-to-end social media ownership for consumer brands
• Proven ability to produce visually polished, on-brand content well beyond basic design tools
• Experience managing influencer or UGC programs independently
• Comfortable operating as a one-person content engine: strategy, creation, scheduling, and reporting
• Must have prior remote work experience with US or UK-based companies and be fluent in remote collaboration tools (Asana, ClickUp, WhatsApp, Google Workspace, or similar). Applications without this experience will not be considered.

Requirements

• Background in baby, parenting, kids, lifestyle, or similarly trust-driven consumer niches
• Experience with D2C e-commerce or subscription box brands
• Familiarity with the US mom/parent audience tone and sensibility
• Comfort appearing on camera for content or candidate video profiles
• Tools & Technology
• Instagram (primary channel)
• Video/content creation tools (beyond Canva - demonstrate what you use)
• Project management tools: Asana, ClickUp, or similar
• WhatsApp, Google Workspace, and standard async collaboration platforms
• We connect top talent with vetted employers, competitive pay, and real growth opportunities.

Benefits

Additional Information

Join Hire Hangar and work with fast-growing global companies while building a long-term, remote career. Job Title Brand Content & Social Media Manager - D2C Baby Brand Location Remote Time Zone Flexible - Outcome-Based Role Overview We are looking for a Brand Content & Social Media Manager to own the full content engine for a fast-growing D2C baby subscription brand. This is not a scheduler or a posting role - we need someone who thinks strategically and executes independently: from concept and creation through to influencer coordination and performance iteration. You will be the creative force behind a brand that connects with real parents, builds genuine community, and drives subscription growth through authentic storytelling.

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