Director - Creative

About the role

This is not a sales role. This is a thinking role - one that sits at the intersection of culture, creativity, and commercial strategy. As a Brand Solutions Manager at Goat, you will decode client briefs, identify white spaces in culture, and build idea-led solutions that don't just win pitches - they move the needle for brands. You are a revenue enabler: the creative intelligence that makes the sale possible. You are the person in the room who has already thought of 10 ideas before the brief has been fully read out. Every ad you watch is both a case study and a jumping-off point. You don't consume content - you interrogate it.

Responsibilities

• Decode client briefs and translate them into sharp, culturally resonant content and creator-led solutions that drive measurable funnel impact - from awareness through to conversion.
• Spot emerging trends on Instagram, YouTube, and new-age platforms before they peak - and proactively build brand ideas around them, not after them.
• Architect end-to-end brand solutions - influencer strategy, social-first IPs, branded content, platform-native formats - that go well beyond a standard campaign deck.
• Build compelling, narrative-driven presentations and own the room during client pitches with clarity, conviction, and creative authority.
• Work closely with the sales team to strengthen proposals and improve win rates - you are the intellect behind the pitch, not the person chasing the number.
• Collaborate with internal agency teams - strategy and data - to package raw ideas into sellable solutions with a clear brand impact story.
• What You Bring
• 8+ years in brand solutions, creative strategy, or content planning - at a content agency, influencer platform, digital media house, or branded entertainment team.
• A genuinely restless creative brain - you watch a TV commercial and your mind spawns 10 spin-offs, alternatives, and what-ifs, instinctively.
• First-hand fluency with Instagram, YouTube Shorts, and creator culture - you can predict what will trend, not just recognise what already has.
• Deep grasp of influencer marketing currency - creator-audience trust, niche communities, content formats, and the economics of the creator economy.
• Exceptional deckbuilding and presentation skills - you structure a narrative, make every slide earn its place, and hold a room with confidence and wit.
• Ability to connect brand objectives with content ideas - you think in funnels, not just in formats.
• Your Superpower
• Trend prediction & cultural intelligence
• Brief decoding & insight mining
• Idea generation at scale
• Creator & influencer strategy
• Pitch & presentation craft
• Funnel-driven content thinking
• Gift of gab
• This Role Is Not For You If -
• You need a trend report to tell you what's trending.
• You can't tell the difference between a viral reel and a strategic one.
• Your idea of a great pitch deck is a template with new logos.
• You're looking for a pure sales or account management role.
• Life at WPP Media & Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

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