Field Events Associate - North America

About the role

We're seeking a detailed-oriented and proactive Event Associate to join our team and support the strategic planning, coordination, and execution of our growing North America trade show program. In this role, you will display a high level of ownership over end-to-end logistics and planning cycles, acting with independence to ensure seamless execution.

Responsibilities

• Manage and execute trade show logistics, including securing opportunities, coordinating shipments, arranging booth setup, and staff travel for 30+ events a year.
• Lead and coordinate Pre-Event Kick-Off Calls with the onsite teams to train and prepare for a successful in-person selling experience.
• Own the post-event lead lifecycle, including timely data entry, assigning leads to Sales, and ensuring immediate post-show follow-up.
• Coordinate pre- and post-show email marketing campaigns in partnership with the Growth Marketing team to drive booth traffic and nurture leads.
• Oversee day-to-day operations during trade shows, ensuring all activities run according to schedule.
• Track and reconcile event expenses to ensure trade shows stay within their allocated budgets.
• Recommend trade show and sponsorship opportunities based on budget and schedule availability.
• Build and maintain a centralized event playbook, standard operating procedures (SOPs), and packing lists to streamline planning for future events.
• Travel to conferences for onsite execution and support.
• Track and analyze trade show performance to shape future planning in partnership with the Event Manager.
• Work closely with Marketing and Sales to achieve benchmarked ROI metrics.

Requirements

• 1-3 years of experience in B2B event marketing
• Exceptional project management skills - highly organized, detail focused and results-driven with the ability to thrive while working on multiple projects at once
• Strong interpersonal skills with the ability to build relationships both internally and externally
• Excellent written and oral communication skills
• Overall track record of professional and academic success
• Experience with Salesforce preferred
• Bonus Points For
• Outstanding professional references to share
• Experience in B2B high growth tech company environment
• Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work
• Req ID: J-947

Benefits

Additional Information

Dandy is transforming the massive and antiquated dental industry-an industry worth over $400B. Backed by some of the world's leading venture capital firms, we're on an ambitious mission to simplify and modernize every function of the dental practice through technology. As we expand our reach globally, Dandy is building the operating system for dental offices around the world-empowering clinicians and their teams with technology, innovation, and world-class support to achieve more for their practices, their people, and their patients.

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