Growth & Performance Lead

About the role

We are looking for a Growth & Performance Lead to architect and execute the entire growth engine for our portfolio, owning the performance marketing strategy, analytics infrastructure, and cross-functional growth operations. You will lead and help us build a high-performing team to drive measurable results and unlock compounding growth across our ventures. 1/ Growth Strategy & Execution Own the end-to-end growth strategy for RC Labs' ventures and partner brands, setting the vision for customer acquisition, retention, and LTV expansion. Lead performance marketing across Meta, TikTok, Google, YouTube, native and emerging channels-structuring tests, scaling frameworks, and cutting inefficiencies. You will be in charge of structuring and leading the media buying team and network. Develop and refine growth playbooks, ensuring rapid experimentation and iteration across creative, targeting, and funnel optimization. Partner with product, engineering, and creative teams to align growth initiatives with business objectives and user behavior. 2/ Data-Driven Optimization Build and maintain real-time dashboards (Northbeam, GA4, Meta Ads Manager) to track KPIs, attribution, and CAC:LTV efficiency. Turn insights into action-identifying high-impact opportunities in creative performance, audience targeting, and conversion funnels. Oversee A/B testing frameworks for landing pages, pricing, and retention strategies to maximize CVR and AOV. 3/ Creative & Media Synergy Work closely with the creative team to develop high-converting ad concepts, ensuring a tight feedback loop between performance data and asset production. Optimize creative frameworks by channel, leveraging AI tools and UGC strategies to scale production while maintaining brand integrity. Manage media budgets with precision, allocating spend based on real-time performance and contribution margin. 4/ Team Leadership & Systems Building Build and lead a high-performance growth team, fostering a culture of accountability, speed, and results. Streamline workflows between media buyers, designers, and analysts to maximize output and agility. Scale growth operations by implementing automation, attribution models, and scalable processes. 5+ years in performance marketing or growth leadership, with a track record of scaling brands profitably across Meta, Google, TikTok, and other paid channels. Full-funnel expertise: you've owned acquisition, retention, and CRO, with deep knowledge of LTV optimization and cohort analysis. Data fluency: You live in dashboards (Northbeam, Looker, Amplitude) and use data to drive decisions, not just report on them. Technical proficiency: Comfort with tracking setups (pixels, server-side events), attribution models, and troubleshooting discrepancies. Creative performance mindset: You know what makes an ad convert and can guide creative teams to produce scroll-stopping assets. Leadership DNA: You've built or managed high-performing teams, setting clear KPIs and fostering a culture of ownership. Our compensation philosophy is a direct reflection of our meritocratic culture. Your contribution won't just be noticed, it will be valued and rewarded. Competitive salary based on experience paired with fast-growth path and performance-linked bonuses 35 days of holidays of your choosing including annual leave and public holidays Work from home (WFH) allowance, to cover WFH costs. Other benefits and allowances such as Gym and Education. Ambitious and projects in growing markets. Remote working from Cyprus (need to be a Cypriot resident). Flexible working hours Relocation package and assistance Pragmatic Problem-Solver: You are driven by results, not by ego. You focus on effective execution, using the right tool for the job to solve the problem at hand. Accountable: You think like an intrapreneur. You seek responsibility and you are driven by outcomes. Resilient: You are not looking to simply join or maintain; you are here to build. You understand that speed, intensity, and high standards are the ingredients for extraordinary success. Ambitious Learner: You have a deep intellectual curiosity and challenge yourself and others to raise the bar. You believe feedback is a gift and are relentless in your pursuit of mastery. High-Trust Collaborator: You earn trust quickly through transparency and reliability. You bring clarity and focus to every interaction, enabling your squad to move faster and make better decisions. We respect your time and ours, so our interviews are streamlined to deliver clear feedback and decisive next steps, typically within a week. Introductory Call (30-45 minutes): A conversation to align on the role, your ambitions, and mutual fit. Deep Dive Interview (60 minutes): A detailed discussion about your past experiences, projects, and accomplishments with the hiring manager. Case Study / Portfolio Review (60-90 minutes): A practical, hands-on session where you'll walk us through your work or solve a relevant problem. Founder & Culture Chat

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