Growth & Conversion Specialist

About the role

Dear savvy marketer, If you've been searching through countless lifeless job listings on Seek... Almost slipping into a deep coma from the "We're looking for a highly experienced marketing professional... blah blah blah" job adverts... And you're looking for an exciting opportunity to join the fastest growing digital agency in the country...Then this will be the most important job listing you ever read. Here's why... My name is Sabri Suby and I am looking for a sharp and battled-hardened marketer to join my team in a leadership function. But not any old marketer, no. You must be a fire-breathing direct response warlord. Someone who has scorched the earth with winning campaigns - bringing previous controls to their knees. Your bookshelf should include classics that would make.... Gary Halbert, David Ogilvy And Dan Kennedy Shed A Tear Of Joy... You must live and breathe everything marketing, copywriting, conversion rate optimisation and funnels. Someone who constantly keeps a swipe file and is forever on the hunt for winning offers to deconstruct. Whether you're split testing headlines on a new landing page... Camping out in the mind of your dream buyer, gathering intel to pump up your copy on steroids... Finding that unique 'big idea' for an upcoming promo... Or simply polishing up some copy... There is nothing you can't do. No control you can't murder. Now, a little about me... I run King Kong. We are a full-service digital marketing agency that is growing FAST! For the last three years, we've been ranked as the fastest-growing digital agency... And the 17th fastest growing company in the country by The Australian Financial Review... But it's not just me. My business consists of... 95 Of The Wildest, Most Passionate Bunch Of Lunatic Marketers You've Ever Worked With... And this is just one of the reasons we've been named as one of the BEST PLACES TO WORK in Australia & New Zealand by AFR and one of the Top 100 Coolest Companies in Australia by Anthill Magazine. Look, the list goes on and on...because we've seriously won more awards than you can shake a stick at... But enough about us, what about you... In my experience, I have found that there are 5 kinds of marketers... Sound on strategy, poor on execution. Good communicators who lack that 'killer instinct'...and don't produce winning campaigns either. Duds The sharp marketer who is a lousy leader Fire-breathing warlord marketers who combine personal genius and inspiring leadership. We have a position for #5 in our office in South Yarra. But Before You Get ALL Excited...I'll Stop You There... Because this role won't be easy. We're a fast-paced agency who demands nothing but the very best. We have hundreds of clients in every niche you can think of... From dentists to doctors, home builders to home loan providers. And we're truly and an end-to-end agency. We design, code and build... Landing pages Lead gen funnels Ecomm funnels Websites Webinars Video Sales Letters Survey funnels You name it we do it. But what about the results? Are we any good at this marketing stuff? Well in our office we let the numbers do the talking...And.... We've Generated $7.8 Billion In Revenue In Over 1000 Different Industries And Niches For Our Clients It's quite a workload. And, as such... We're looking for a super sharp marketing weapon to join the tribe. Not only someone who knows marketing, but someone who can communicate that value to clients alongside a team of other passionate marketers. Maybe you've been a 'lone wolf' marketer for too long, and you're looking for a change...Looking to be a part of something bigger. Or maybe you've been stagnating at a company with no growth prospects and want to be surrounded by a team of hungry winners. Whether you call yourself a copywriter, funnel hacker, conversion rate optimisation specialist or a direct response marketer... You share the belief that.... There Is Almost No Marketing Problem You Can't Solve With A Split Test, Google Analytics And A Credit Card... No two days in this role will be the same. However, your responsibilities will include: Creating ROI driven Direct Response marketing strategies that drive the direction of landing pages, websites, copy, layouts and funnels that are designed to sell. Conducting market research, seeking in depth knowledge of the clients ideal customer and the competitive terrain. Overseeing and directing the copywriting team to produce copy for projects led by your research and strategy. Outlining basic wireframes for landing pages and websites to assist the project management, web design and development teams. Scoping of Lead Gen and eCommerce websites (Shopify, WooCommerce, Magento). Conducting CRO Audits for client websites focusing on UX, UI, page performance and copywriting improvements that are designed to increase their conversion rate. Build relationships with clients and become rooted in their business so we grow with them. Monitor live campaigns, analyse websites and funnels and prep

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