Promotions Strategy Manager

About the role

At Deliveroo, our Global Promotions team is on a mission to build lasting relationships with our customers from their very first order by ensuring we're an affordable habit across restaurants and grocers, personalising for every moment and sustainably balancing growth and profitability. This role reports into the Global Promotions Director and combines analytics and execution to drive targeted, high-impact customer engagement. You will own performance reporting, audience operations, and campaign analysis - leveraging customer cohort insights, incrementality measurement, and incident investigations to optimise promotions and improve efficiency at scale.

Responsibilities

• Identify consumer cohort trends, and suggest areas to intervene within the customer lifecycle
• Work with complex data sets to develop strategic, analysis-motivated consumer pricing and promotions plans
• Analyze campaign results to identify drivers of performance and opportunities to iterate on test structure
• Manage end-to-end audience operations, including segmentation, uploads, orchestration.
• Partner with Campaign Owners within the Promotions team to test and manage multiple overlapping promotions across segments and markets to ensure effective campaign targeting
• Partner with Analytics and Engineering teams to create forecasting and reporting structures that can be scaled.
• Investigate campaign or performance incidents, identify root causes, and implement solutions to improve reliability and outcomes
• Own weekly business reporting (WBR), delivering clear insights on promotions performance, key trends, and opportunities
• Establish a strong working relationship with cross functional stakeholders in our Analytics, Product, Tech & Strategy teams.

Requirements

• Bachelor's degree or equivalent working experience and 4+ years of experience in finance/management consulting, business operations, growth marketing/marketing analytics, or business analytics
• Strong analytical/SQL skills; experience building forecasting models for marketing campaigns, digging into large data sets, translating it into applicable insights, proposing and executing data driven strategies to drive performance
• Advanced Excel skills to perform complex functions
• Experienced at communicating data driven insights for senior stakeholders verbally and in writing
• Strong business acumen and results focused
• Strong stakeholder management and interpersonal skills
• Experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems
• Experience translating data into applicable insights for partners
• Why Deliveroo
• Workplace & Benefits
• Diversity

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