Event Strategy & Engagement Manager

About the role

Event Strategy & Planning Develop and execute event strategies that align with company objectives to maximize lead generation, customer engagement, and brand awareness. Oversee the complete event campaign lifecycle-from pre-event planning to post-event follow-up and continuous optimization. Collaborate with cross-functional teams to not only exceed MQL quotas and drive pipeline revenue, but to ensure alignment internally across all event touchpoints. Build and manage complex vendor relationships, including partnerships and sponsorships, and ensure flawless event execution. Track and deliver KPIs directly tied to revenue generation. Integrate events with broader marketing initiatives (content marketing, digital advertising, email campaigns) for maximum impact. Lead the planning and execution self-hosted events and user conferences designed to both generate net new logos and strengthen customer relationships. Event Budget Management Use data to track expenses, maximize ROI, and ensure events are delivered within budget. Lead sponsorship negotiations to secure cost savings across sponsorships, events, and engagements. Lead Generation & Engagement Design event content and programming that engages prospects and generates high-quality leads for sales. Partner with sales and marketing teams to develop targeted pre-event campaigns that maximize attendance and engagement. Create and implement post-event engagement strategies, including lead nurturing and follow-up campaigns, to convert attendees into customers. Reporting & Optimization Provide reporting on event performance, including lead quality, engagement metrics, and ROI. Continuously refine and optimize event strategies based on insights and data, implementing improvements for future events. Utilize data analytics, CRM tools, and marketing automation systems to track event performance and measure ROI. This posting reflects an existing vacancy that we are actively recruiting for. Cette annonce correspond à un poste actuellement vacant pour lequel nous recrutons activement. About Konica Minolta Konica Minolta Business Solutions' (Konica Minolta) journey started more than 150 years ago, with a vision to see and do things differently. The company partners with clients to Give Shape to Ideas by supporting their digital transformation through its expansive Intelligent Connected Workplace portfolio. Its business technology offerings include IT Services, intelligent information management, video security solutions and managed print services, as well as office technology and industrial and commercial print solutions. 2025 marks Konica Minolta's 20th anniversary in production print, for which it celebrates "20 Years of Excellence, Innovation and Impact," and continues to lead the way in digital commercial printing. This year also commemorates 20 years of Konica Minolta's bizhub brand. Over the past two decades, the bizhub series has revolutionized office technology and redefined how businesses operate. It has continuously evolved to meet the needs of modern workplaces, fueled by advances in technology and a commitment to innovation. Konica Minolta is proud to be ranked on the Forbes 2025 America's Best Large Employers list, included on CRN's MSP 500 list numerous times; recognized as

Responsibilities

• Strong project management skills, with the ability to manage multiple events simultaneously.
• Comfortable with being flexible and open to change, handling uncertainties, while still driving forward to meet KPI goals.
• Excellent communication and interpersonal skills, with the ability to collaborate across teams and influence stakeholders.
• Ability to develop and execute comprehensive event strategies that deliver both short-term leads and long-term customer engagement.
• Leverage creativity to drive business outcomes through personalized and impactful event experiences.
• Experience creating highly tailored experiences for both prospects and customers.

Requirements

• Location : Remote with some travel (20%)
• The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all functions, physical demands and skills required of personnel so classified.
• Bachelor's degree in Marketing, Advertising or a related field preferred
• 7+ years of event strategy experience, with a proven track record of planning and executing B2B events that generate revenue.
• Experience managing a large event budget of $150K+ while maximizing impact and delivering events within budget.
• Strong understanding of B2B marketing strategies, lead generation, and customer engagement techniques that have had impact to bottom-line numbers.
• Demonstrated success in using events for lead generation, sales enablement, and brand awareness.
• Demonstrated history with leading and motivating an internal events team, fostering collaboration and ensuring successful event execution.

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