Senior Business Development Director (CPG)

Responsibilities

• Take ownership of representing some of our most strategic relationships with The Trade Desk's largest clients in the CPG category.
• Develop and execute strategies to support clients' advertising efforts, ensuring alignment with their overarching business goals and regulatory requirements.
• Own relationships with major advertising clients across various teams including programmatic, media & insights, and key stakeholders at the line of business level.
• Provide thought leadership in shaping the media buying strategies of our clients, by aligning The Trade Desk's programmatic advertising technology with their marketing objectives.
• Partner closely with other client facing teams, including teammates on business development, client services, and technical account management, to deliver on client objectives.
• Work to understand our clients evolving needs and identifying ways The Trade Desk's platform can enhance their ad buying efficiency and precision.
• Take lead in building proactive recommendations for channel expansion efforts, as well as work strategically with team members to open new lines of business and markets.
• Contribute to partnership planning and road-map discussions based on client needs with senior leadership at the brand.
• Collaborate across internal stakeholders to bring to life new inventory, data partnerships, measurement, and custom solutions opportunities for our client's business.
• Partner with marketing to showcase clients' work on stage at industry events, or in The Trade Desk's editorial opportunities.
• Present in client business reviews and planning/hosting events with key clients, and their teams.
• Build lasting internal connections across The Trade Desk to ensure comprehensive client support and seamless cross-functional collaboration.

Requirements

• We are looking for a commercially savvy, strong seller, to nurture key client relationships, and drive net new revenue streams across our client's portfolio.
• You'll need a proven track record of delivering results, building relationships, and collaborating with other teams as you'll be working with some of The Trade Desk's largest and most strategic clients.
• A consultative seller with experience at a DSP, or other online advertising role, with a proven track record of exceeding revenue expectations.
• Experience cultivating strong client relationships at brands and/or agencies.
• A team player with strong communication and organization skills. Strategic thinker and problem solver.
• Passion for owning a room, closing deals with their teammates
• Familiarity with salesforce, CLM, a plus- and ability to working cross functionally with Legal, Product, Marketing, Inventory stakeholders.
• Experience working with/for a CPG client in the online advertising space.

Benefits

Additional Information

The Trade Desk is a global technology company and the world's leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet - from streaming TV and podcasts to mobile apps, news, and more. Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world's brands and agencies rely on us to reach their customers and grow their businesses responsibly. The scale of our platform brings unique technical challenges - from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you're driven to solve meaningful challenges, we'd love to meet you.

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