Social Media Analyst

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Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale - across every customer touchpoint. By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr's unified platform provides powerful solutions for every customer-facing team - spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management - enabling enterprises to unify data, break down silos, and act on real-time insights. Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide. Job Description As a Social Media Analyst, you will : Understand and relate to brands and their social presence. Monitor and moderate social channels of clients - Identify/escalate consumer service concerns, brand response worthy content, sensitive/inappropriate content. Post social media content on appropriate social channels like Facebook, Twitter, Instagram, YouTube, Google+, Pinterest , Forums, Blogs etc Formulate responses for user engagement that adhering to the social tone and language of the brand Monitor and act upon campaign specific or crisis specific messages as per the guidelines listed by the brand Conduct extensive research to build the client's social audience profile database and identify audience that matter to the brand. Discretion to identify threats and opportunities in user generated content Work on Creating and Implementing Advocacy Programs for Brands Work in Tracking and Engaging with Influencers/advocates for brands Monitor the activities of main competitors in social media Analyse trends and generate reports of client's social activities and engagement Analysing social media insights to guide future social media campaigns. Building reporting frameworks to evaluate return on investment on the various platforms. Be passionately in tune with the latest social media trends, online behaviour and how to leverage them for business advantage. Identify opportunities and develop plans for implementing scalable social media programs to generate maximum outcome Required Skills: Previous experience working as a Social Media Analyst a similar role or alternatively a background in social media ideally from a similar industry Prior work experience with popular social media management tools (Sprinklr, TweetDeck, HootSuite, Sprout Social, etc) High level of fluency in English - both written and verbal Well versed about social media channels (Facebook, Twitter, YouTube, Foursquare, Instagram and others) Must have experience in developing and inspiring people Has relevant client facing skills and expertise Understands how brands utilize social space Being up-to-date with the latest trends and developments in social media as a business Ability to analyse and interpret large volume of content, build valuable inferences and make informed decisions Ability to work in a highly challenging and dynamic environment while maintaining high standards of accuracy in terms of quality & quantity Good knowledge in computer use: Microsoft Excel, Word, and PowerPoint, Google tools such as docs, calendar and apps Experience Required: 1-4 years. Required Educational Qualification: Bachelor's degree in Engineering, Science, Business, Mass communication with an aggregate od minimum 60%; preferably from any premier institute. Why you should Join Sprinklr: We focus on our mission: We believe social technology is the future ofcustomer-brand relations across all departments, and we seek to make each of those experiences are excellent at every touchpoint. This is how we all make the world more socialtogether We invest in our people - Sprinklrites passionately, genuinely care about seeing one another succeeds in making an impact on the industry. We pride ourselves on having an honest, open environment and a supportive culture where we can take riskstogether We believe in our product - Sprinklr is the most complete enterprise social technology inthe world, and we're not just saying that Forrester Wave said it for us! As such, we have many of the world's largest brands as our clients, and our employees have the opportunity to work closely alongside Know More about us : Sprinklr: Unified Customer Experience Management Platform | Sprinkl We focus on our mission : Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data - helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here

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