Salesforce Marketing Cloud Lead

Responsibilities

• Global Campaign Design & Development Architect, build, and design advanced, multi-market campaigns across SFMC channels (email, SMS, push, social, etc.).
• Develop frameworks and templates that ensure campaign scalability and localization across regions.
• Integrate with other global marketing platforms as needed for seamless execution.
• Thought Leadership & SME Responsibilities Set best practices and standards for campaign design, delivery, and measurement worldwide.
• Stay on top of SFMC innovation, ensuring Dyson leverages the latest capabilities and industry trends.
• Team Enablement & Training Train, mentor, and guide campaign specialists and local market teams on SFMC tools, workflows, and processes.
• Build and maintain step-by-step guides, training material, and operational documentation to upskill teams at scale.
• Performance Measurement & Continuous Improvement Partner with Analytics to monitor, report on, and optimize global campaign performance.
• Use insights to fuel a cycle of testing and improvement-ensuring Dyson campaigns are always a step ahead.
• Strategic Collaboration Work with Retention Strategy, Product Owners, IT, and Analytics to deliver seamless customer journeys and unlock new SFMC capabilities.
• Guide data pipeline integration to empower richer targeting, personalization, and reporting.
• Operational Support Act as the first line resource for escalations, troubleshooting, and technical issues in SFMC.
• Raise support tickets and act as a liaison to IT/Product teams to resolve platform challenges.

Requirements

• 5-8 years of hands-on SFMC experience, including global campaign architecture, development, and execution.
• Track record of delivering large-scale, multi-region campaigns with high complexity and performance.
• Deep experience in building advanced automations, journeys, audience segmentation, and data integration within SFMC.
• Skilled at training and mentoring campaign specialists and cross-functional teams.
• Strong analytical mindset; able to turn data into actionable improvements.
• Excellent communicator, collaborator, and influencer at all organizational levels.
• Obsessive attention to detail and a relentless focus on quality.
• Technical Skills
• Must Have: AMPscript, SQL, HTML
• Good to Have: RESTful API, MC Connector, JavaScript
• #LI-CY1

Additional Information

Purpose Lead the design, development, and deployment of globally scalable marketing campaigns using Salesforce Marketing Cloud (SFMC). Serve as the go-to SFMC expert-empowering teams, shaping best practices, and driving world-class customer engagement on a global stage.

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