Specialist II, Retail Brand Marketing, NYC

Responsibilities

• Lead end‑to‑end go‑to‑market plans, serving the consumer from ideation through execution
• Develop and deliver consumer‑focused marketing plans aligned to city brand and business priorities, anchored in clear performance indicators
• Brief wholesale accounts and agency partners, manage workflows, and oversee creative development through final execution
• Collaborate closely with NYC Retail Brand Marketing, North America Partners Marketing, Brand Management, and Marketplace teams
• Support offline‑to‑online marketing programs, including integrated digital and physical initiatives, in‑store experiences, and events
• Manage project details including timelines, budgets, approvals, and recaps
• Partner on seasonal and initiative‑based product ordering for displays and events in alignment with retail brand strategy.

Additional Information

The annual base salary for this position ranges from $71,100.00 in our lowest geographic market to $140,700.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience. Information about benefits can be found here . WHO YOU'LL WORK WITH This role sits on the NYC Retail Brand Marketing team, a fast‑moving group focused on bringing the brand to life across wholesale partners. The Specialist reports to the NYC Retail Marketing Director and works daily with North America Partners Marketing, Retail Marketing, Brand Management across sports, Marketplace teams, and external agency partners to deliver consumer‑led retail experiences. WHO WE ARE LOOKING FOR Nike is looking for an entrepreneurial, creative problem solver who thrives in ambiguity and moves comfortably across a matrixed organization. This person brings a sharp understanding of the New York City retail landscape and knows how to translate brand strategy into compelling retail marketing moments. Strong collaboration, communication, and project leadership skills are essential, along with a passion for building relationships that unlock great work. The ideal candidate balances creativity with operational rigor-someone who can develop clear briefs, manage multiple initiatives at once, and drive work from idea through execution. Curiosity about the consumer, culture, and the evolving retail environment fuels their approach, while accountability and ownership define how they show up every day. The selected candidate will be based in New York City. Qualifications include: 3+ years of experience in retail brand marketing, digital marketing, or related marketing roles Bachelor's degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience and training Deep knowledge of NYC market (retail experience a plus) and Retail Brand Marketing. Passionate about Marketing and Retail Marketing. Proactive accountable & goal-oriented. Experience working with wholesale partners and agency teams preferred. Exceptional organizational skills to influence fuctional teams and cross-functional projects. Adapts quickly to move at the pace of consumer and work in constantly evolving enviorment, making judgement calls, and shift as needed. Well informed about the NYC Marketplace and makes decisions to get proven results. Relentlessly curious about NYC consumer and their world.

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