Lifecycle Marketing Manager
External
Vsco39 · San Francisco, CAPrepare for this interview
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About the role
We're looking for a Lifecycle Marketer to drive the development of lifecycle marketing programs that deepen engagement, retention, and deliver value across the creator journey. Partnering with the Director of Growth Marketing, you'll develop and bring to life a holistic lifecycle marketing strategy that bridges VSCO's surfaces and products (VSCO Capture, VSCO Photo Editor, VSCO Workspace, and more), supporting creators along their journey from photography enthusiast to working pro. This role blends strategic thinking and hands-on execution. You'll partner with Product, Creative, and UX Design to build cohesive experiences that educate, inspire, and activate our global community of photographers. The Day to Day Develop and execute VSCO's lifecycle strategy across email, in-app surfaces, and other owned channels. Own end-to-end lifecycle campaigns, including planning, segmentation, copy development, QA, deployment, and performance reporting. Maintain lifecycle content calendars and evergreen nurture campaigns across VSCO's product surfaces and user bases, ensuring timely, relevant, and intelligently targeted communication throughout the customer journey. Leverage insights, data, and experimentation to continually optimize messaging, improve engagement, and drive conversion and retention outcomes. Contribute to building documentation, frameworks, and best practices that raise the bar for lifecycle marketing excellence.
Requirements
- 5 years of experience in lifecycle marketing or a related field.
- Hands-on experience managing lifecycle campaigns (segmentation, copy, deployment, analytics).
- Familiarity with marketing automation platforms (e.g., Braze, Iterable, HubSpot, Customer.io ).
- Ability to translate product value into simple, intuitive messaging tailored to different audiences.
- Comfort working cross-functionally with Creative, Product, and PMM partners.
- Data-driven mindset - you look for insights to inform decisions and iterate.
- Highly organized, detail-oriented, and capable of operating in a fast-moving, creative environment.
- Passionate about creativity, photography, and helping creators thrive.
- Job Perks
- Hybrid work with an office in San Francisco, CA
- Regular in-person events events to connect and collaborate
- Competitive salary & equity
- Medical, dental, and vision insurance for employees and families
- Flexible Time Off
- Company-paid parental, medical and caregiver leave
- Other perks including mental health resources and tech reimbursements
Benefits
Additional Information
About VSCO VSCO (pronounced vis-co) is a platform that equips photographers with the tools, community, and exposure they need to expand creatively and professionally. VSCO maintains a rich and authentic creative environment that serves photographers at all levels - preserving a home for creative opportunity, inspiration, and connection. Our mission is to champion photographers so they can make it. We empower photographers to connect with other creatives and businesses with our suite of creative tools that spans from mobile to desktop and across our global community. We are looking for people who are driven and demonstrate initiative in taking our company mission to the next level. Employees here have the opportunity to make a big impact, and believe that when we build together, we achieve stronger outcomes than we could alone. Our values are critical pillars to our team culture and shape the way we hire. Read more about what you can expect when working at VSCO on our Careers Page .
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