Web Content Manager

Responsibilities

• Team Management:
• Lead, develop, and empower a team of web content strategists while setting a high bar for performance and accountability
• Act as a working leader-personally contributing to complex initiatives, problem-solving, and execution where needed
• Establish clear priorities, streamline intake, and ensure the team is focused on the highest-value work
• Web Content Management:
• Through ongoing collaboration, drive GuideStone's web content strategy, ensuring alignment to business priorities and measurable outcomes
• Lead the development and execution of high-impact web initiatives, campaigns, and experiences-not just contribute to them
• Shape the end-to-end user journey across our sites, including navigation, content architecture, CTAs, and conversion strategy
• Translate business goals into digital experiences that drive engagement, lead generation, and growth
• Provide input into CMS roadmap and development priorities, advocating for features that improve usability, performance, and personalization
• Ensure strong governance, consistency, and quality across all web properties
• Analytics, SEO & Optimization:
• Lead web analytics strategy and reporting, translating data into clear, actionable insights
• Own and evolve SEO/GEO/AEO strategy, ensuring GuideStone is discoverable and competitive in search
• Partner on paid search and paid social efforts to strengthen alignment between organic and paid performance
• Serve as business owner for tools such as Google Analytics, Google Tag Manager, and Google Search Console
• Quality, Compliance & Accessibility:
• Ensure all web experiences meet high standards for functionality, performance, and user experience across devices
• Own adherence to accessibility standards (e.g., WCAG) and regulatory requirements
• Proactively identify and resolve issues, ensuring a seamless and compliant experience for all users
• Strategy:
• Lead the evolution of GuideStone's digital presence by continuously evaluating competitor websites, content architecture, personalization strategies, and conversion tactics-translating insights into actionable improvements.
• Stay ahead of emerging digital trends and proactively introduce new ideas, capabilities, and best practices that strengthen performance and user experience.
• Define, implement, and uphold best-in-class UX standards across all web properties, ensuring a seamless, intuitive, and effective experience for every audience.
• General:
• Deep understanding of the full digital marketing mix, with the ability to confidently translate complex technical concepts into clear, actionable insights for stakeholders
• Other duties may be assigned.
• Supervisory Responsibilities and/or Relationships
• Manages team of Web Content Strategists
• Build relationships with key stakeholders/internal clients.
• Lead project planning and execution for various web related projects.
• Manage and lead communication/relationships with third party vendors and agencies.

Requirements

• Bachelor's degree in Marketing, Computer Science, Digital Marketing, or related field
• 7+ years of digital marketing or web experience, including 2+ years leading teams
• Proven ability to manage complex, cross-functional projects and drive measurable results
• Hands-on experience with enterprise CMS platforms (Sitecore preferred) and working knowledge of HTML/CSS
• Strong expertise in SEO tools (e.g., SEMrush, Google Search Console), Google Analytics, Google Tag Manager, and Google Ads
• Advanced analytical skills with the ability to translate web data, user behavior, and engagement metrics into actionable improvements
• Experience with Agile/Scrum methodologies and modern web tools
• Ability to clearly communicate technical concepts to non-tech

Benefits

Additional Information

Experience GuideStone! We are an innovative organization that invests in the spiritual, relational, financial, physical and professional development of our employees. We have a culture that values excellence, teamwork, humility, integrity, compassion and stewardship. What We Offer You! We offer employees a generous benefits package, flexible work schedules, the opportunity to be involved in community outreach and tuition reimbursement. The Web Content Manager leads a high-performing team and personally drives the planning, optimization, and day-to-day execution of content across GuideStone's public-facing digital properties. This role owns the full lifecycle of web content-from strategy to publishing to performance-and plays a critical role in how we attract, engage, and serve our customers across B2B and B2C audiences. Success in this role requires a balance of hands-on expertise and strong leadership, bringing deep digital acumen, decision-making, problem-solving, and leadership to efforts that directly impact customer experience, acquisition, and retention, delivering digital experiences that achieve desired business outcomes. We serve those that serve the Lord with the integrity of our hearts and the skillfulness of our hands (Psalm 78:72)

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