Social Media Journalist - Football

About the role

We're Sky, a leading media and entertainment company who connect millions with entertainment, sports, news and

Responsibilities

• Create and publish engaging, platform-specific content across Sky Sports football social channels and main brand accounts, tailoring content, tone, and storytelling style to suit each social platform.
• Work closely with Content Production and Design teams to commission and produce social-first assets, including graphics, thumbnails, and vertical video content.
• Lead day-to-day publishing output across all football social accounts, ensuring content is timely, accurate, and consistent.
• Collaborate with Production, Digital, and Community Management teams to maximise audience reach, drive audience interaction, respond to trends, and encourage engagement around talent, athletes, and competitions.
• Clip, edit, and publish live sporting moments across multiple platforms, supporting monetisation opportunities including live streaming content.
• Demonstrate strong editorial judgement and contribute creative ideas and innovative approaches to support the ongoing evolution of Sky Sports across emerging social platforms.
• Maintain strong awareness of football news, trends, and competitor activity, with particular focus on the Women's Super League (WSL), Premier League, and EFL.

Requirements

• Essential criteria:
• Strong knowledge and passion for football, particularly the WSL and women's football, alongside all major competitions covered by Sky Sports.
• Excellent understanding of social media platforms, social video formats, and evolving audience consumption habits, combined with an awareness of emerging platforms, technology, and digital innovation trends.
• Proven experience managing and publishing content for large-scale social media accounts and communities in fast-paced environments with tight deadlines and live content demands.
• Demonstrable passion for football storytelling and digital sports content, supported by strong written and verbal communication skills.
• Highly creative, proactive, and motivated approach to content creation, acting as a collaborative team player with strong adaptability and initiative.
• Comfortable embracing new technology, workflows, and industry change, with a strong work ethic and willingness to contribute across multiple areas of the business when required.
• Desirable criteria:
• Experience working within sports media, broadcasting or digital publishing environments.
• Knowledge of audience engagement strategies and platform analytics.
• Experience with live content publishing and social video editing tools.
• Benefits and perks
• There's one thing people can't stop talking about when it comes to life at Sky: the perks. Here's a taster :
• Free Sky TV or NOW package, including Sky Sports and Sky Cinema
• Pension package with up to 9% employer contribution
• Private healthcare with mental health support
• Aviva Digital GP and dental insurance
• Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky Protect
• Sharesave and Tech schemes
• A range of Sky VIP rewards and experiences
• How you'll work
• We've adopted a hybrid working approach to give more flexibility on where and how we work . The hybrid working expectations for this role are 3 days in the office per week .
• Your office base
• Osterley

Benefits

Additional Information

Role/Team overview We deliver the most innovative and best Sports content experience to our customers across all platforms . We promote continuous innovation, driving value for our customers and high-quality output . Everyone is passionate about sport and proud of the work that they undertake both on screen and behind the scenes . This is an exciting opportunity for a Social Media Journalist to join the Sky Sports Social Media team, working across all football properties. The successful candidate will focus on creating, producing and publishing engaging content for Sky Sports football accounts and the main Sky Sports brand channels across all major social platforms. The role requires close collaboration with the wider Social Media team, alongside Editorial, Video, Sky Sports News and Football Content teams. Reporting to a Social Media Output Editor, this position will play a key role in helping Sky Sports remain the sports media brand of choice for under-35 audiences and diverse communities, while supporting audience growth, engagement and commercial opportunities.

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