Senior Product Marketer

About the role

We're hiring a Senior Product Marketer to own a product domain of Hex end-to-end. That means you'll be the marketing brain from the earliest product conversations through launch, and then through the long tail of enablement, assets, and campaign work that makes a launch really matter. The PMM team at Hex is structured around full-stack product marketers, each owning a slice of the product with latitude to shape how it's positioned, launched, sold, and sustained. The team operates as an open forum, collaborative, curious about each other's work, and oriented around helping each other move fast. We ship a ton of capabilities and we're opinionated about narrative. You'll work closely with our content lead, evangelist, customer marketer, and partner marketer to build a go-to-market strategy, launch plan, and assets to bring the product to life in the market.

Responsibilities

• Become the GM of your product domain. Partner with PM and engineering from concept through ship. Your goal is for both the product team and the field to feel like they have a real partner - someone who keeps them connected, keeps them moving, and keeps them from being out of sync.
• Keep your surface area current. Website pages, sales decks, solution briefs, demo environments, when something ships or shifts, you make sure our customer-facing view of the product stays up to date. Without this, customers fall out of sync with what we offer and why.
• Sustain the story after the launch. Launches aren't the end of the work, they're the beginning. You'll partner with content and the evangelist to keep your story alive in social, in customer-facing collateral, at events, and in analyst conversations.
• Be a voice in the market. We expect PMMs to write under their own name, take POVs, and shape how this category gets talked about, not just produce internal docs.
• About You:
• 4+ years in product marketing at a fast-moving product company. You've owned a meaningful surface area before and you have the launch portfolio and field impact to show for it.
• A storyteller with an operational backbone. Strong writing is non-negotiable, you should be the person others want eyes on their copy. But you also build the repeatable systems behind the story: the launch playbook, the enablement BOM, the process that makes the next launch faster than the last.
• Genuine fluency in AI, not just the marketing of it, but what the models can do, where they fall short, and what that means for the buyers we're talking to. Someone who's been on the cutting edge, created content around it, and can credibly shape how we talk about it.
• Comfort with ambiguity, opinion, and pace. You'll have backing and autonomy in equal measure.
• Bonus points
• Experience marketing AI-native or AI-augmented products
• A background in or near analytics, BI, or developer tools
• A real point of view on the current moment in B2B marketing and what to do about it
• A story about a launch or enablement program you systematized - something complex you made simple and scalable
• What this role isn't
• A launch specialist who hands off at the GTM moment.
• A pure storyteller without an operational backbone.
• Someone who thinks their job is to "define the strategy" and then have others do the real work.
• Someone who guards role boundaries. You'll regularly stretch into adjacent territory, that's not the exception, that's the job.
• This role will be hybrid (2-3 days per week in office) based out of our San Francisco or NYC office.
• In addition to our unique culture, Hex proudly offers a competitive total rewards package, including but not limited to, market-benched salary & equity, comprehensive health benefits, and flexible paid time off.
• The OTE (base + variable pay) range for this role is: $160,000 - $205,000.

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