Senior Digital Marketing Manager - Canada Life Limited

Responsibilities

• Lead digital engagement strategy and web experience
• Own and evolve Canada Life UK's digital engagement strategy, including the web front end for all UK websites. Define and develop the web infrastructure, user journeys and content in partnership with the marketing team to improve engagement, conversion and satisfaction across priority audiences.
• Drive digital transformation, capability and planning
• Own digital performance, insight and optimisation
• Set clear KPIs and performance targets for all digital activity, ensuring robust tracking, analysis and reporting. Translate insight into actionable optimisation plans to improve channel effectiveness, ROI and customer outcomes, and provide regular performance updates to senior stakeholders.
• Lead the digital team, resources and budget
• Manage and develop the digital marketing team, ensuring the right structure, skills and ways of working are in place. Own the digital budget and resource planning, prioritising activity to deliver maximum strategic and commercial value.
• Stakeholder, supplier and technology leadership

Requirements

• Technical Expertise
• Proven leadership experience in a senior digital marketing or e commerce role, including delivery of digital transformation programmes.
• Skilled practitioner with a strong track record in developing and executing customer insight led digital strategies that grow traffic, conversion, engagement and leads.
• Broad knowledge of digital marketing across SEO/SEM, PPC, email and database marketing, and organic and paid social media.
• Strong experience of content marketing and associated technologies (e.g. CMS, analytics, marketing automation).
• Highly analytical and commercial, with demonstrable experience of making data driven decisions and advanced skills in using analytics tools and data packages.
• Experience working with content management systems, ideally Umbraco, and understanding of web UX, tagging and measurement.
• Significant experience collaborating with IT delivery teams and digital/software vendors to implement and optimise digital platforms.
• Communication
• Able to communicate complex digital concepts, data and performance insight in a clear, concise way for non technical and senior audiences.
• Strong written and verbal communication skills, with experience presenting digital strategies, business cases and performance reports at senior level.
• Relationship Building
• Significant experience managing third party suppliers, including digital agencies and soft

Additional Information

Canada Life UK looks after the retirement, investment and protection needs of individuals, families and companies. We help to build better futures for our customers, our intermediaries and our employees by operating as a modern, agile and welcoming organisation. Part of our parent company Great-West Lifeco, Canada Life UK has operated in the United Kingdom since 1903. We have hundreds of respected and supported employees committed to doing the right thing for our customers and colleagues. Canada Life UK is transforming to create a more customer-focused business by providing our customers with expertise on financial and tax planning, offering home finance and annuities propositions, and providing collective fund solutions to third party customers. Job Summary This senior role leads and embeds Canada Life UK's digital marketing strategy, owning the web front end across UK sites and shaping the web infrastructure, content and journeys for priority audiences. The role holder will upweight the contribution of digital channels, platforms and tools, support the wider digital transformation, set and track clear performance targets, and manage the digital team and budget. They will define and deliver a data driven digital strategy that maximises use of digital marketing and content to build Canada Life's reputation, grow income and partnerships, and increase market impact. With proven experience of leading digital teams in financial services and a strong customer focus, the role holder will influence how digital supports UK business objectives, working closely with stakeholders across corporate reputation, propositions, people experience, internal communications, marketing, IT and the global GWLE digital teams

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