Manager, Paid Social

About the role

We are seeking a Growth Marketing Manager to run paid social channel efforts across both Harry's and Flamingo brands. In this highly data-driven, analytical role, you will own the strategy, creative development, execution, and optimization to drive profitable growth through managing digital marketing campaigns across Meta, Tik Tok, Reddit, etc). You will run programs that have a direct impact on the growth of Harry's omni-channel business through your management of these existing channels, while exploring other marketing channels that will drive new customer acquisition.

Responsibilities

• Define strategy, manage, and efficiently scale customer acquisition, primarily through Meta
• Lead and perform campaign planning, execution and optimization to deliver sales and ROI targets
• Set and manage monthly and yearly goals for profitable growth in new customer acquisition in the channels you lead
• Track and report on performance, identifying key wins and learnings to advise future campaigns
• Identify opportunities to expand into new digital channels
• Work cross-functionally on projects across Harry's and Flamingo portfolio of products
• Track emerging trends and identify new, innovative ways to evolve our growth marketing strategy, grow the audience and drive new customers
• This might describe you:
• Bachelor's degree, or equivalent experience
• 5+ years of growth marketing experience, hands on, executing, and optimizing on ad campaigns based on data trends (bonus for in-house growth experience at a DTC company)
• Intensely data-driven in your approach to solving problems, with a persistent desire to look for opportunities through data analysis, go multiple levels deep, understand, and take action.
• Motivated by learning and mastering new things; constantly testing & learning to figure things out; willing to take calculated risks
• Experience working with complex omni-channel attribution models
• Who you will work with:
• Report to Director of Growth Marketing
• Work side-by-side with a best-in-class Growth team - Performance Marketing, Creative Development, and Analytics
• Internal teams at Harry's including Product, Lifecycle & Engagement, Brand Marketing, and more
• Manage external vendors and agency partners across various marketing channels and tools
• Benefits and perks
• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands
• Flexible time off and working hours
• L&D stipend
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from our family of brands

Benefits

Additional Information

About Mammoth Brands Mammoth Brands (formerly Harry's Inc.) is the modern CPG company behind brands Harry's, Flamingo, Lume, Mando, and Coterie. We're building a new model-and home-brands, founders, and talent looking to solve unmet needs, improve peoples' lives, and ultimately challenge the status quo. Our mission is to "Create Things People Like More." Simply put: everything we do should be better than what already exists. If it's not, we don't do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community. We got our start in 2013 when our co-founders created Harry's. They built the brand differently-online first, prioritizing direct relationships with customers-and in the process learned they'd created something bigger: a playbook and platform that could help other brands grow and scale to their full potential, and a vision to reimagine consumer packaged goods. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more, that better serves its customers, employees, and community. As a company, we're also committed to making a positive impact and have donated over $20 million through our network of nonprofit partners to date.

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