Game Designer, Casual F2P

Responsibilities

• Design New Game Mechanics & Features
• Concept, prototype, and iterate on new gameplay mechanics for Good Pizza, Great Pizza and Good Coffee, Great Coffee with an emphasis on casual, cozy, and narrative-driven experiences.
• Design LiveOps events, seasonal content, and limited-time features that drive engagement without burning out our player base.
• Create wireframes, design documents, and prototypes that communicate your intent clearly to engineering and art.
• Game Economy & Balance
• Design and maintain in-game economies (currencies, pricing, upgrade costs, cooldowns, sink/source balance) with a long-term, sustainable mindset.
• Model the downstream effects of economy decisions. If you make something free or cheap today, what does that mean for monetization six months from now?
• Set up progression curves, upgrade cost scaling, and cooldown systems that feel fair to players while preserving room for meaningful monetization.
• Regularly audit existing economy systems and propose rebalancing when something is off with a clear plan for how changes affect current players.
• Improve Existing Designs Without Alienating Players
• When improving or rebalancing existing features, think carefully about what players are already accustomed to. Changes that take away things players rely on require extra care, communication framing, and often compensating value elsewhere.
• Use player feedback, reviews, community sentiment, and analytics data to understand how players actually experience your designs not just how you intended them to work.
• Identify design debt (overly generous rewards, unsustainable economies, features that don't scale) and create migration plans that respect the player relationship.
• Research & Player Empathy
• Play and deeply analyze casual games across genres, Match-3, Time Management, Simulation, Indie, Cozy, Narrative on an ongoing basis.
• Develop a strong mental model of TapBlaze's player base: who they are, what they value, what frustrates them, and what makes them engaged with our games.
• Conduct market research and competitive analysis, translating insights into actionable feature recommendations.
• Collaborate with cross-functional teams (engineering, art, QA, marketing) to ensure designs are player-centric and technically feasible.

Requirements

• 2+ years of experience designing casual F2P mobile games . Casual mobile specifically.
• At least one shipped casual mobile game currently live on the App Store or Google Play. Big plus if you had significant design ownership over.
• You actively play casual F2P mobile games in your personal time. You can talk at length about what's working and what's broken in games like Merge Mansion, Royal Match, Hay Day, Stardew Valley mobile, and similar titles. Do not apply if you don't regularly play casual F2P games.
• Proven experience with game economy design . Sink/source modeling, currency systems, upgrade cost curves, cooldown tuning, and understanding how all of those interact over a player's lifetime.
• Strong player empathy . You can articulate how a design decision will feel from the player's perspective, not just how it looks on a spreadsheet. You understand the p

Benefits

Additional Information

We need a game designer who actually plays casual F2P mobile games, not someone who tolerates them, but someone who genuinely loves them. You'll design new mechanics and improve existing ones for Good Pizza, Great Pizza (300M+ downloads) and latest title Good Coffee, Great Coffee. You'll work on game economy, progression balance, and feature design while keeping two things in constant tension: what's best for our players and what's sustainable for our business. If you've ever rage-quit a casual game because an update nerfed something you loved, or stopped playing because the economy felt like a trap, that is good. We want someone who designs with players, not against them. About TapBlaze Our mission is to create memorable entertainment experiences for players around the world. Our vision is to become one of the world's leading entertainment companies. As a self-funded, independent studio, we only answer to our players - not investors, not publishers. Good Pizza, Great Pizza has been downloaded more than 300 million times, and we did it with a small, focused team. Our core values drive everything we do: We are ambitious. We aim to build games that are remembered for decades. We are disciplined. We make deliberate, well-reasoned decisions. We are ownership-minded. If it's your area, you own it, the wins and the problems. We are results oriented. We measure success by what ships and what players experience. We are extra-ordinary. We hold ourselves to a higher standard than the industry expects of a studio our size. We are seeking individuals that share these values and are looking to level up themselves, the games they work on, and the company they work for. Only with great attention to details can this be achieved. Please include the phrase "beauty is in the details" in your cover letter.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at TapBlaze? Share your experience