Marketing Executive

Responsibilities

• Campaign Planning & Execution
• Assist in planning monthly marketing campaigns, product launches, promotions, and seasonal campaigns.
• Prepare campaign briefs, timelines, content angles, and promotional mechanics.
• Coordinate with internal teams, designers, content creators, livestreamers, and external vendors to ensure smooth execution.
• Track campaign performance and suggest improvements.
• Social Media & Content Support
• Support content planning for TikTok, Instagram, Facebook, and other social channels.
• Research trending content formats, hooks, beauty trends, and competitor content.
• Prepare content briefs, captions, scripts, and posting schedules.
• Work closely with the content team to ensure content is aligned with brand direction.
• Influencer & Affiliate Marketing
• Source, liaise, and coordinate with KOLs, influencers, affiliates, and livestreamers.
• Manage seeding lists, campaign deliverables, posting timelines, and content approvals.
• Track influencer performance and maintain good relationships with creators.
• Assist in planning influencer campaigns, brand trips, product launches, and social proof campaigns.
• E-commerce & Marketplace Support
• Support campaigns for TikTok Shop, Shopee, website, Watsons, Guardian, and other sales channels.
• Assist in preparing product listings, promotional banners, vouchers, livestream mechanics, and sales campaign assets.
• Coordinate with the e-commerce team to ensure promotions are launched accurately and on time.
• Retail & Event Marketing
• Support retail launch plans, roving events, pop-ups, roadshows, and brand activations.
• Coordinate event materials such as product displays, sampling kits, information cards, and promoter briefs.
• Assist in post-event reporting and customer feedback collection.
• Reporting & Market Research
• Monitor competitor campaigns, trending products, new ingredients, and beauty/wellness trends.
• Prepare simple weekly or monthly marketing reports covering campaign performance, social media growth, influencer results, and sales support activities.
• Share insights and recommendations to improve future campaigns.

Requirements

• Diploma or Degree in Marketing, Communications, Business, or related field.
• 1-3 years of experience in marketing, social media, e-commerce, beauty, wellness, FMCG, or retail is preferred.
• Strong interest in beauty, supplements, wellness, TikTok, social media trends, and influencer marketing.
• Good writing skills for captions, briefs, scripts, and campaign copy.
• Organized, responsible, and able to manage timelines.
• Comfortable working in a fast-paced startup environment.
• Proactive and willing to take initiative.
• Basic Canva, CapCut, TikTok, Instagram, or e-commerce platform knowledge is a plus.
• Experience with TikTok Shop, Shopee, Shopify, KOL campaigns, or retail marketing is an advantage.
• We are looking for someone who is:
• Creative but also execution-driven.
• Organized and able to follow through.
• Curious about trends and consumer behavior.
• Comfortable coordinating with different people.
• Able to work independently while being a team player.
• Passionate about growing a local beauty and wellness brand.
• How to Apply
• Please send your resume, expected salary, and earliest availability to info@drora.sg
• Company perks
• 13th month bonus (AWS)
• Additional bonus (based on performance)
• Exciting and Friendly Environment

Additional Information

About Dr. Ora Dr. Ora is a fast-growing beauty and wellness supplement brand from Singapore. We create science-backed beauty-from-within products that help customers glow, feel confident, and build better daily wellness routines. We are looking for a Marketing Executive who is creative, proactive, and passionate about beauty, wellness, social media, and e-commerce growth. Role Overview As a Marketing Executive, you will support the planning and execution of marketing campaigns across social media, e-commerce, retail, influencer marketing, livestreams, and brand activations. You should be someone who can take ideas and turn them into clear action plans, content briefs, and campaign executions. This role is suitable for someone who enjoys working in a fast-paced startup environment and is comfortable being hands-on.

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