Marketing Executive (WEST)**FMCG

Responsibilities

• Manage assigned brands and products to ensure consistent positioning and execution across all marketing channels
• Plan and execute integrated marketing campaigns that increase brand awareness, consumer engagement, and business growth
• Develop and implement digital marketing strategies including social media, content marketing, email marketing, SEO, SEM, and paid media campaigns
• Manage social media platforms and content calendars to maintain a strong, engaging brand presence
• Create and oversee marketing content across online and offline channels by collaborating with designers, agencies, and content creators
• Leverage AI-enabled creative tools and emerging technologies to improve content creation and marketing efficiency
• Monitor market trends, competitor activities, and consumer insights to identify growth opportunities and optimize marketing strategies
• Manage influencer and KOL collaborations, partnerships, and track campaign performance
• Plan and execute events, roadshows, activations, and brand-building initiatives to enhance visibility and consumer engagement
• Evaluate campaign effectiveness through performance analysis and recommend improvements to maximize ROI and marketing impact
• Manage marketing budgets to ensure effective resource allocation and campaign performance
• Liaise with internal stakeholders, external agencies, and business partners to ensure timely and successful marketing execution
• Prepare regular reports and presentations on campaign performance, market developments, and key business insights
• Stay updated on the latest marketing trends, digital platforms, and industry best practices
• Support ad-hoc marketing projects and other duties as assigned by superiors

Requirements

• Degree / Diploma in Marketing, Business, or relevant studies
• Fresh graduates welcome or candidates with relevant B2C marketing experience
• Hands-on knowledge of Social Media, WordPress, Google Ads, and AI tools
• Excellent interpersonal and communication skills
• Creative and flexible with strong attention to detail
• Salary: S$2800 - S$3500
• Working Days: Mon - Fri (8am to 5pm)
• Location: Gul Avenue (shutter bus pickup from Jurong East)

Additional Information

Job Summary We seek a passionate brand marketer with strong digital skills and interest in AI-powered tools to drive brand growth and engagement through innovative marketing strategies.

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