Senior Marketing Executive

About the role

💓Surrey Hills Grocer is an expanding brand that aims to be the most authentic Australian destination grocer by bringing honest-to-good, fine, fresh products. Inspired by the harsh terrains of Australia, we strive to bring you the best produce and offer everyone a taste of warm Australian hospitality.💓 On top of the Australian cafe and restaurant concept, we also have Spanish, Taiwanese and Japanese restaurant concepts. Key Roles & Responsibilities ✨ : Marketing Leadership & Campaign Execution ● Provide day-to-day leadership and guidance to the marketing team across campaign planning, execution, and optimisation. ● Oversee the development of integrated marketing campaigns, including campaign mechanics, creative direction, and timelines. ● Work closely with designers and digital specialists to ensure brand consistency across graphics, content, and campaign assets. ● Support and drive digital marketing initiatives across paid, owned, and earned channels to increase brand awareness and footfall to outlets. Internal & External Partnership Management ● Collaborate cross-functionally with internal teams including Finance and Operations to ensure marketing campaigns are commercially viable and operationally executable. ● Establish, manage, and grow strategic external partnerships with: ● Large database and membership organisations (e.g. KrisFlyer, SAFRA, Grab, food delivery platforms, and similar partners) ● Conceptualise and execute joint marketing initiatives with partners to drive customer acquisition, engagement, and in-store traffic across Surrey Hills Grocer Group's outlets. Marketing Reporting & Performance Analysis ● Prepare and deliver timely marketing reports to management, covering campaign performance, key metrics, and insights. ● Analyse marketing data and results to evaluate ROI, identify trends, and recommend actionable improvements. ● Support management with data-driven insights to enable timely and informed business decisions. Community Management & Social Media Engagement ● Manage and grow Surrey Hills Grocer Group's social media presence across Facebook, Instagram, TikTok, and Xiaohongshu. ● Oversee day-to-day community management, including content publishing, comment moderation, and customer engagement. ● Work with internal and external stakeholders to create engaging, on-brand content that resonates with target audiences. ● Monitor social media trends and audience feedback to continuously refine content and engagement strategies. Requirement ✨ : Minimum 3 years of relevant marketing experience Proven experience in planning and executing marketing campaigns (online and/or offline) Exposure to brand, digital, or performance marketing preferred

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