Sr. Product Manager, Growth
External
Cookunity · Toronto, CanadaPrepare for this interview
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About the role
We're hiring a Sr. Product Manager, Growth to reimagine and optimize our acquisition end-to-end funnel by driving a strategic roadmap and experiments - from landing page experience through trial and onboarding. This role will own key conversion metrics and drive product-led strategies to optimize how users move from interest to checkout.
Responsibilities
- Own and evolve the product roadmap for funnel conversion and flows
- Analyze user behavior and drop-off points to identify opportunities to increase funnel efficiency
- Design and run A/B tests across acquisition touchpoints and in-product experiences
- Lead the Funnel Design and Engineering squad to rapidly ship and iterate on improvements
- Work closely with Growth Marketing and First Impressions team to align funnel innovations with traffic strategies
- Collaborate with CRM and Lifecycle teams to ensure early customer communication supports key friction points and opportunities to re-engage
- Lead cross-functional squads focused on improving trial-to-paid conversion rates and all of the steps within the funnel
- Drive clear outcome metrics (e.g. trial conversion, early retention, CAC-to-LTV ratio)
- Surface insights and learnings regularly with key stakeholders and executive leadership
- What Success Looks Like
- Meaningful lift in end-to-end funnel conversion rates and trial activation
- Shorter time to first meal and increased NPS during trial experience
- Scalable experimentation infrastructure that allows for rapid learning
- Cross-functional alignment between product, marketing, and operations around funnel priorities
- Clear measurement framework tied to business impact and CAC efficiency
Requirements
- 7+ years of product management or growth-focused experience in a DTC, marketplace, or e-commerce environment
- Strong analytical toolkit: Tableau; SQL fluency and comfort using analytics tools (Amplitude, Mixpanel, or similar)
- Proven track record designing and executing experiments across user journeys
- Ability to prioritize, move quickly, and deliver measurable results
- Empathy for customers and a passion for improving product experiences
- Excellent communication and collaboration skills with both technical and non-technical partners
- Experience in subscription or funnel-driven businesses is a major plus
- Technologies You'll Use
- Mixpanel, SiteSpect, and other solutions
- Snowflake, SQL, Looker, and internal data platforms
- Figma (with Design), Jira (with Eng), and Slack (with stakeholders and colleagues)
- Tableau
- Learn More About CookUnity
- We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we're looking for, we invite you to explore: CookUnity's Leadership Principles - The values and behaviors that guide how we operate, collaborate, and scale.
- We hope this provides valuable insight into our culture and product vision. If this excites you, we'd love to connect!
Benefits
Additional Information
About CookUnity: Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry's best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world. If that mission has you hungry in more ways than one, you've found the right job posting.
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