Marketing and Digital Engagement Associate
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ORGANIZATION SUMMARY: The internationally renowned Mark Morris Dance Group (MMDG) has received "highest praise for their technical aplomb, their musicality, and their sheer human authenticity." (Bloomberg News). Founded in 1980, the Dance Group performs the repertory of choreographer Mark Morris, hailed as the "the most successful and influential choreographer alive, and indisputably the most musical" (The New York Times), whose work is acclaimed for its ingenuity, musicality, wit, and humanity. Live music and community engagement are vital components of the Dance Group. It has toured with its own musicians, the MMDG Music Ensemble, since 1996, and regularly collaborates with orchestras and opera companies around the world. In addition to 12 full-time dancers, the organization currently employs approximately 200 full-time, part-time and seasonal employees. In the heart of the Brooklyn Cultural District, the Mark Morris Dance Center, founded in 2001, is the hub of dance and music education in Brooklyn. The nine-studio building provides affordable classes in multiple genres for people of all ages, levels, with and without disabilities, accompanied by live music. The studios, a performance space, a Wellness Center, and ancillary spaces are all available to the community and to nonprofit organizations at subsidized rates. MMDG's Community Education Programs partner with public and private schools and community centers to provide customized classes. MMDG also offers customized dance workshops for persons with Parkinson's disease. MMDG programs in NYC and worldwide engage over 100,000 people annually. Propelled by core values of community, access, excellence, and creativity, MMDG is committed to ongoing equity, diversity, and inclusion work to ensure its programs are welcoming and accessible to all. The Mark Morris Dance Group seeks a Marketing and Digital Engagement Associate to support the execution of integrated marketing and content strategies that strengthen the visibility and reputation of Artistic Director/Choreographer Mark Morris, the touring Mark Morris Dance Group and Music Ensemble, and the organization's education and community engagement programs. As a member of a highly motivated, results-oriented marketing team, this role supports initiatives across owned, earned, and paid channels, with a primary focus on social media and website management. The Marketing and Digital Engagement Associate will also support the organization during a website redesign reflecting the three core pillars: Dance Group, Dance Center, and Dance for PD. The position reports to the Director of Marketing & Communications. The successful candidate will join a collaborative community of passionate arts and administrative professionals inspired by Mark Morris's commitment to artistic excellence, access to the arts, and the power of the arts to connect and engage communities. MMDG is deeply committed to ongoing equity and inclusion efforts. All staff are expected to actively uphold the organization's core values, including celebrating a diverse community, pursuing excellence in all aspects of our work, expanding access, exposure, and opportunity in dance and music, and cultivating creativity. Key responsibilities include, but are not limited to: Social Media Create (including filming/editing) and curate content for social media channels - 2 Instagram accounts, 3 Facebook pages (Mark Morris Dance Group, Mark Morris Dance Center, Dance for PD), LinkedIn. Implement content and engagement tactics to grow audience reach and engagement on all channels, ensuring content is aligned with marketing and fundraising initiatives. Contribute to the development of paid advertising content for Dance Group, Dance Center, and Dance for PD programs across social media platforms. Serve as the primary point of contact for the Dancer Liaison, developing prompts for content capture and facilitating monthly or bi-monthly check-ins to support ongoing content creation. Analyze and report monthly on results across social media channels. Optimize tactics based on monthly performance reports. Track emerging trends and platform updates across social media channels and strategically integrate them into organizational content. Collaborate with company members and faculty members to highlight important dates, awareness months, and upcoming events across channels. Collaborate and coordinate with presenters and organization partners on customer social content and social media plans. Web As web lead, manage the main website to ensure that it is up to date; work with staff across the organization to develop or secure content for the website. Support the organization during a current website redesign reflecting the three core pillars: Dance Group, Dance Center, and Dance for PD by way of implementation and testing prior to launch. Work with other departments to ensure microsites remain current and accurate. Troubleshoot website issues and liaise
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