B2B Partner Alliances Manager

About the role

The B2B Partner Alliances Manager is responsible for developing and executing partner-led growth initiatives across the Industrials sector. The role combines ecosystem development, partner activation, pipeline generation, and program management to drive measurable business outcomes through strategic alliances. Working closely with Sales, Marketing, Customer Success, and Product teams, the B2B Partner Alliances Manager will identify, recruit, enable, and activate key partners while building scalable go-to-market motions that generate pipeline, accelerate opportunities, and increase market reach. This is a highly cross-functional role requiring strong commercial acumen, program management expertise, stakeholder management, and the ability to translate strategy into execution. How You'll Make an Impact: Ecosystem Development Identify and develop relationships with strategic consulting, implementation, technology, and industry partners within the Industrials sector. Build and execute partner business plans aligned to company growth objectives. Support partner recruitment, onboarding, enablement, and activation activities. Pipeline Generation Drive partner-sourced and partner-influenced pipeline through coordinated go-to-market initiatives. Develop joint campaigns, webinars, events, account-based programs, and industry-focused initiatives with partners. Work alongside sales teams to identify, qualify, and accelerate opportunities through partner engagement. Program Management Manage partner activation programs and engagement initiatives across multiple regions. Coordinate marketing development funds, co-marketing activities, partner incentives, and enablement programs. Monitor program performance and continuously optimize for partner engagement and commercial impact. Reporting & Analytics Track and report on partner performance, pipeline contribution, campaign effectiveness, and business outcomes. Maintain accurate partner data, reporting dashboards, and operational processes within Salesforce and related systems. Provide regular business reviews and recommendations based on performance insights. Cross-Functional Collaboration Partner closely with Industry strategy, Sales, Marketing, Product Marketing, Customer Success, and Operations teams. Serve as a central point of coordination between internal stakeholders and external partners. Ensure alignment between partner activities and broader company growth objectives. You'll Enjoy This Role If You Have: 5+ years of experience in partner programs, channel marketing, alliance management, business development, or ecosystem growth. Experience managing partner engagement programs, co-marketing initiatives, incentives, or loyalty programs. Strong project and stakeholder management skills across multiple regions and functions. Experience working with Salesforce, marketing automation platforms, and reporting tools. Ability to analyse data and translate insights into actionable growth initiatives. Excellent communication, relationship-building, and organisational skills. Experience working within SaaS, enterprise software, digital commerce, or technology ecosystems preferred. #LI-IA1 #LI-Remote At Salsify, we maintain 3 core principles as part of our Compensation Philosophy : We pay market rates, which are competitive and equitable We pay based on performance and proficiency, not tenure We adjust proactively; when the market moves, we do too The posted compensation range reflects the base salary for this position. In addition to base salary, some eligible roles may also have a commission plan or a bonus incentive. All Salsify employees receive equity in the form of stock options. All full-time employees are invited to participate in our

Benefits

Additional Information

Come join a company who is a key leader in the industry scaling the next core commerce infrastructure and on the path from $100M to $500M! Founded in 2012, Salsify helps brand manufacturers, distributors, and retailers in over 80 countries collaborate to win on the digital shelf. As the market leader globally, our products are shopper-centric, frictionless, and create memorable commerce experiences. Our products provide a competitive edge through experiences that improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market. Learn how the world's largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and GSK, as well as retailers and distributors such as E.Leclerc, Carrefour, Metro, and Intermarché use Salsify everyday to stand out on the digital shelf. At Salsify, we strive to embody an equitable, diverse, and inclusive company culture. We are united across countries, levels, tenures, and a host of other dimensions of diversity. We understand that while work is just one aspect of who we are, a truly inclusive culture accounts for the full authenticity of every single human being that works here.

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