Copywriter

About the role

SeekWell is the parent company of 1-800 Contacts, Luna, and The Framery. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer and optometrists squirm. We're owned by KKR - one of the world's largest and most successful private equity investment companies. We've built an excellent company and changed an industry by putting the customer first, always. The best is yet to come! Why you want this job You enjoy taking a proactive role on an experienced creative team You enjoy problem solving and improving the customer journey You can think strategically about messaging and the customer experience You're a scrappy self-starter who can find opportunities to use your ideas, experience, and skills for your team and our customers Your greatest love is wielding brand voice to create effective, memorable customer experiences

Responsibilities

• Interpret and help develop creative briefs and messaging frameworks
• Partner with a designer to develop creative concepts and execute them for specific target audiences to drive business results
• Proactively stay on top of trends and best practices, and bring new ideas to the table
• If it has words on it, you're responsible for it: site content, email, ads, blog posts, packaging, scripts, product descriptions, etc.
• Work through multiple iterations of concepts to arrive at the best idea and execution
• Continually raise the bar on creativity, exploration, and experimentation, writing fresh copy that connects with the desired audience and drives action
• Take ideas and run with them - be comfortable working with minimal supervision/direction

Requirements

• Ability to work a hybrid schedule coming onsite to our Draper, UT office 2-3 times a week
• A solid portfolio of strategic and creative work demonstrating excellent writing and editing skills, and conceptual thinking in web, product, brand messaging, promotional copy, etc.
• 4+ years of experience working on marketing or advertising campaigns, digital, and social media on a creative team
• A bachelor's degree, preferably in advertising/communications or related field
• Ability to take creative direction, interpret it, and create new ideas
• Strong presentation and verbal communication skills
• Ability to work cross-functionally with creatives, marketers, and product managers on a fast-paced team
• Ability to manage multiple projects and deadlines while communicating workload and resource needs
• Ability to own projects, drive them forward independently, and take initiative

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