Marketing Planner - Ad Sales Department, Marketing Partner Business(A&M)

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Job Description: Business Overview We operate a marketing partner business with the mission of maximizing client sales. We offer a wide range of marketing solutions, including advertising and market research utilizing over 70 Rakuten services and more than 100 million Rakuten IDs. We are a globally expanding organization where sales and product teams work as one. Our appeal lies in the dynamism of leveraging Japan's largest-scale data and cutting-edge technologies like AI. The Advertising & Marketing Company provides advertising and marketing services, including digital advertising, research, and influencer business. Our strength is offering end-to-end marketing solutions-from upstream strategy planning to downstream execution such as ad operations, performance measurement, and data analysis. Our marketing-related businesses include "Rakuten Marketing/Linkshare,"which provides comprehensive digital marketing solutions; "Rakuten Data Marketing," which leverages Rakuten's big data for marketing; and "Rakuten Insight," which offers market research services. You will be part of a core Rakuten Group organization, providing an environment for personal growth and career advancement. Department Overview The Ad Sales Department is the division that provides Rakuten's "Marketing Solutions" to advertisers. Specifically, it is the department that solves advertisers' challenges by combining: 1. Rakuten data based on approximately 100 million member IDs, 2. Rakuten media spanning about 70 services, and 3. AI incorporating the latest technology. This department is responsible for solving our advertisers' challenges. 1. Rakuten data, based on roughly 100 million member IDs, has recently focused not only on online data but also on expanding offline data, enabling targeting and measurement services that utilize "offline purchase data." This allows us to provide an elevated "solution" that integrates online and offline channels. 2. Rakuten media, covering about 70 services, offers a wide range of "user communication" methods, including display ads, email ads, sampling ads, and direct mail (DM) ads. This enables a "multi‑faceted approach" to reach the right users effectively. 3. Our AI, powered by cutting‑edge technology, has developed many solutions, with the latest being technology that delivers ads to "future purchasers." This makes it possible to improve performance‑driven advertisers' effectiveness. Leveraging Rakuten Group's "unique" solutions, this is a "high‑profile department" that addresses advertisers' challenges. Position: Why We Hire Purpose Expanding advertising business revenue Reason Strengthening organizational capabilities to achieve the above goals We are looking for proactive, self-motivated individuals who can take on the role of next-generation leaders. Expectations We seek people who embrace change, can formulate their own questions, and derive solutions. We welcome those who can go beyond simply selling predefined products-using Rakuten's vast data as a weapon to co-create clients' marketing strategies and lead them to execution. The appeal Leveraging Japan's largest purchase and payment data, our first-party data based on "facts" rather than inference is an overwhelming strength unmatched by competitors. Especially in the evolving digital marketing landscape with increasing cookie restrictions, Rakuten's ID infrastructure is setting the industry standard. In this environment, you can build a career as a marketing planner with a management perspective, not just as an operational agent. Message With "Japan's largest data × Rakuten's economic ecosystem" as your weapon, why not join us in shaping the future of the advertising industry? Let's work together to solve advertisers' challenges through your strategic thinking and execution. Won't you join us in exploring new horizons in data marketing?" Attractive As part of Rakuten Group's overall business, the advertising division has been spun off as an "Ad & Media Company" to become the fourth pillar of growth. The greatest motivation comes from experiencing firsthand the rapid expansion of this venture and contributing to its success. 1. The ability to design "full-funnel marketing" strategies that span the Rakuten ecosystem. The appeal lies not in simply selling ad space, but in designing cross‑service customer experiences that leverage Rakuten Group's diverse offerings (travel, banking, securities, mobile, etc.). From awareness to purchase, repeat business, and fan cultivation, we build marketing plans that accompany users throughout their entire lifecycle. This allows planners to hone the essential skill of "maximizing customer LTV." 2. A "consulting approach" directly linked to advertisers' business challenges. Rakuten's advertising business goes beyond mere promotion support; it serves as a transformative partner that reshapes manufacturers' and retailers' core business and sales strategies. The process of analyzing client challenges usi

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