Specialist, CAT and Weather Marketing

Responsibilities

• Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
• Assists with the completion of moderate to complex projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
• Assists with implementation of digital and traditional marketing tactics and media, including creative development process, planning and execution.
• Collaborates on and assists with creative development and provides feedback on look and feel.
• Uses customer insights and analytics and tools to understand and assists in forecasting market, competitor and customer needs and behavior, helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
• Monitors timelines to ensure programs are on strategy and on schedule. Informs leader of any discrepancies.
• May perform other responsibilities as assigned.
• Reporting Relationships : Reports to Director/Manager. This is an individual contributor role.
• Typical Skills and Experience:
• Education : Bachelor's degree in marketing, business administration or related field preferred.
• Experience : Typically five or more years demonstrated professional experience in marketing, strategy, consulting, financial services, or related field.
• Other criteria, including leadership skills, competencies and experiences may take precedence.
• Staffing exceptions to the above must be approved by the hiring manager's leader and HR Business Partner.
• Values : Regularly and consistently demon

Benefits

Additional Information

If you're passionate about becoming a Nationwide associate and believe you have the potential to be something great, let's talk. At Nationwide®, "on your side" goes beyond just words. Our customers are at the center of everything we do and we're looking for associates who are passionate about delivering extraordinary care. Join a team that helps drive sales and profitable growth by creating a favorable selling environment and bringing Nationwide's story to life for P&C partners and customers. P&C Marketing Integration is focused on building Nationwide's leadership position around "Specialized Protection with Confidence" to fuel brand choice, strengthening partner satisfaction and growth through differentiated experiences, and using data, AI, and technology to deliver smarter solutions that improve business outcomes. We are seeking a Specialist, CAT and Weather Marketing to Coordinate and execute Catastrophe (CAT) marketing communications and processes for members and distribution partners, following the CAT marketing playbook. This role will execute marketing and communications for Nationwide's weather text alerts program, supporting enrollment and ongoing engagement. This role will report to the Director, Partnership Solutions Marketing within P&C Marketing Integration. This hybrid position may be based in Des Moines, IA or Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week. Current Nationwide Remote Associates may also be considered. Job Description Summary Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you! As a Specialist, you'll assist and implement the overall development and execution of marketing strategies. We'll count on you to coordinate various marketing tactics for execution and work with internal teams and external vendors to achieve business results. Job Description

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