French Marketing Manager

Responsibilities

• Own European Marketing Campaign Execution
• Develop and execute regional marketing plans aligned to European revenue targets and quarterly pipeline goals.
• Translate global campaigns into localized European programs, adapting messaging, channels, and tactics based on regional market maturity and buying behavior.
• Support the execution of conferences, partner activations, and hosted events, ensuring strong pre-event promotion and structured post-event follow-up with Sales.
• Scale the execution of digital marketing programs including a channel mix of agentic programs, email campaigns, paid search, paid social, webinars, third-party content syndication, and sales outreach with AI-assisted processes and marketing tools.
• Work with Marketing Operations to ensure regional campaign tracking, attribution, and reporting are set up correctly prior to launch and communicate business-critical outcomes.
• Test new regional channels, leverage AI-assisted experimentation, and recommend campaign optimizations based on engagement, conversion, and pipeline impact.
• Align Marketing to Pipeline & Revenue Goals
• Partner with Sales and Demand Generation to define objectives, target accounts, and success metrics.
• Support regional ABM execution in close collaboration with Sales and Demand Generation teams.
• Ensure lead capture processes are aligned with Marketing Operations and CRM workflows.
• Track campaign performance for regional marketing initiatives and report on marketing funnel impact and marketing ROI.
• Support regionalized marketing pipeline and revenue projections with AI analytics.
• Manage Budgets & Vendors
• Track regional market budgets and ensure efficient allocation of spend across marketing programs based on ROI.
• Coordinate regional marketing initiatives with external agencies, event vendors, and partners.
• Identify opportunities to improve processes, test new channels, and optimize campaign performance.
• Challenge the status quo by proposing new approaches, experimentation, and scalable regional marketing campaigns.

Requirements

• Fluency in both English and French, Italian would be considered an asset
• 5+ years of experience in B2B marketing (SaaS or technology preferred).
• Experience managing marketing programs in Europe
• Experience with agentic AI go-to-market strategies, channels, and analysis.
• Strong project management skills with the ability to manage multiple timelines simultaneously.
• Comfort working cross-functionally with larger Go-To-Market organization and external vendors.
• Highly organized, detail-oriented, and proactive problem solver.
• Willingness to travel within Europe as required.
• How Success Is Measured
• Seamless execution of European marketing campaigns.
• On-time, on-budget delivery of programs with ROI improvements.
• Sales alignment on marketing campaign outcomes.
• Growth of regional pipeline and revenue attributed to marketing.
• Life at Assent
• Wellness: We believe that you and your family's well being is important. As a result, we offer vacation time that increases with tenure, comprehensive benefits packages (details vary by country), life leave days and more.
• Financial Benefits: It's not all about the money - well, it's a little about the money. We understand that financial health is important and we offer a competitive base salary, a corporate bonus program, retirement savings options and more.
• Life at Assent: There is purpose beyond your work. We provide our team members with flexible work options, volunteer days and opportunities to get involved in corporate giving initiatives.
• Lifelong Learning: At Assent, curiosity is not only valued but encouraged. You will receive professional development days that are available to you t

Benefits

Additional Information

The Marketing Manager is responsible for planning, coordinating, and executing integrated marketing programs across key European markets. This role supports and advocates for regional European go-to-market strategy, including executing online and offline marketing initiatives such as email, paid search, webinars, social media, third-party content syndication, account-based marketing (ABM), partnerships, and events. As a member of the Demand Generation team, this role works closely with European Sales, Customer Success, Product Marketing, Brand, Regulatory Experts, and Marketing Operations to drive coordinated regional campaigns, with AI-enabled experimentation and execution, that contribute measurable pipeline and revenue impact. The Marketing Manager ensures marketing activities across Europe are aligned to go-to-market priorities, localized appropriately, and executed with operational excellence. This is a highly collaborative and results-driven role for someone who understands that marketing is a revenue engine. The ideal candidate is comfortable challenging existing approaches, testing new channels, optimizing performance through data, leveraging agentic go-to-market strategies, and communicating marketing impact clearly to regional stakeholders.

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