Senior Data Insights Consultant

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Do you have strong data and analytical skills, with a passion for shaping business strategy? Can you architect, build, and apply modern data models to deliver impactful marketing insights? Are you seeking an exciting role with significant opportunities for leadership and growth? Then you might be the Senior Data Insights Consultant we are looking for! What will your day look like? As our new Senior Data Insights Consultant, you will join our growing Technology and Data team. Here, you will be a key leader in helping our clients make data-driven decisions to enhance their digital communication on an enterprise scale. This entails designing, enabling, and delivering complex data solutions and integrations for various campaign platforms. More specifically, your tasks will include: Architecting, building, and delivering value-adding insights solutions, serving as a key advisor to clients on how to leverage their data assets to optimize large-scale communication strategies. Performing advanced analysis to uncover actionable patterns, trends, and opportunities that directly inform client strategy and decision-making. Designing and running test-and-learn programs (A/B tests, incrementality, holdouts) across channels to measure impact and continuously optimize communication performance. Partnering with senior stakeholders to define strategic business questions and translating them into robust analytical frameworks and data roadmaps. Supporting or leading the data-stream on complex, large-scale projects with globally recognised brands, ensuring that data solutions and integrations are designed and delivered for scalability and business impact. Driving ongoing proactive client ideation - identifying new opportunities, use cases, and data-driven initiatives that help clients grow their business. Helping drive agentic AI adoption, exploring and embedding agentic solutions into our data and insights workflows to enhance efficiency and client value. Providing answers and insights to business-related questions via automated reporting solutions as well as ad-hoc data analyses, including building reports and insights dashboards within marketing platforms such as Adobe and Salesforce. Mentoring, reviewing, and advising less senior team members - elevating quality, fostering technical excellence, and supporting their professional growth. Collaborating with highly skilled specialists including Account Managers, Architects, Developers, Creatives, Strategists, Data Scientists and Marketing Operations experts to service our clients coherently. Who are you going to work with? You will join a team of hands-on Data Insights Consultants, Data Scientists and Data Engineers who are passionate about bringing value and knowledge from data. We are all about unlocking insights from data through analytics and making that insight applicable in 1:1 data-driven communication and CRM. Your work will always be firmly anchored in data in a cross-disciplinary setting, collaborating closely with highly enthusiastic experts from Strategy or Creative backgrounds. What do you bring to the table? As a person, you possess a strong consultancy mindset, demonstrating resilience, curiosity, and an eager-to-learn attitude. You combine this with strong business acumen, allowing you to understand and anticipate client needs effectively. You are outgoing and love being part of interdisciplinary projects and solutions. You are eager to learn and quick to understand the complexity of high-tech dialogues and solutions. Furthermore,

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