Events Marketing Manager (East Coast)
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About the role
Coalition is the world's first Active Insurance provider designed to help prevent digital risk before it strikes. Founded in 2017, Coalition combines comprehensive insurance coverage and innovative cybersecurity tools to help businesses manage and mitigate potential cyberattacks. Opportunities to make an impact with bold thinking are real-and happening daily at Coalition. Do you thrive on the energy of a team "chipping in" to build something massive? Coalition is hiring an Events Manager who is as passionate about personal connection as they are about precision planning. We need a master communicator who uses innovative creativity and rigorous organization to bridge the gap between our brand vision and exceptional attendee experiences. Note: we are searching for candidates based on the East Coast (USA) As our Events Manager, you will: Lead with Strategy: Act as a project leader, owning everything from initial ideation to post-event performance analytics to ensure we are driving tangible business results across our global event portfolio. Engineer Memorable Connections: Leverage your knowledge of current and future industry trends to source unique venues that facilitate personal connection and collaboration. You will move beyond the standard playbook to create exceptional experiences that delight our brokers, partners, and employees. Collaborate for Impact: Partner closely with Sales, Marketing, and our Events Director to align every touchpoint with our core messaging and ambitious growth goals.
Responsibilities
- Registration Management & Attendee Experience
- Reporting: Maintain the accuracy of registration data, delivering regular reporting to stakeholders.
- Onsite Access Control: Collaborate with internal teams and vendors to manage check-in procedures and attendee flow.
- Sponsorship Sales & Relationship Management
- Strategic Partnership Growth: Identify, pitch, and secure sponsors in conjunction with the Event Director to achieve target sales goals for owned events.
- Sponsor Success Management: Serve as the primary contact for sponsors, managing all deliverables from contract execution through post-event follow-up.
- Hospitality & Logistics: Work with agency partners to ensure sponsor branding and logistics are fulfilled with hospitality-level service.
- Performance Analytics: Track sponsorship performance, gather feedback, and produce post-event summaries to drive future renewals.
- Pre, Onsite and Post-Event Management
- Comprehensive Planning: Develop and maintain rigorous planning documentation, including master timelines, schedules, and budgets.
- Space & Experience Design: Plan and manage "out-of-the-box" session rooms, floorplans, signage, and decor to facilitate connection.
- Technical Production: Serve as the lead liaison to AV and IT partners for all technical requirements and high-level production needs.
- Fulfillment & Site Management: Oversee food and beverage, entertainment, and event shipments, while conducting site visits with stakeholders as needed.
- Onsite Leadership: Lead all onsite operations for assigned events, managing setup, execution, and tear-down with precision.
- Impact Reporting: Deliver comprehensive event recaps and debriefs to internal stakeholders to measure business results.
- Continuous Improvement: Archive event materials for future use and own issues from initiation to resolution.
- Team and Stakeholder Engagement
- Central Communication Hub: Act as the main point of contact for internal teams, executives, and partners to ensure alignment. This includes leading regular planning meetings, communicating critical updates, decision points, and recaps.
- Risk Mitigation: Proactively identify and escalate issues or risks to leadership to ensure project success.
Requirements
- Experience: 5+ years of professional, non-internship experience in event management, sponsorship management, and/or marketing management within a fast-paced corporate or tech event environment. Experience within hospitality, hotel sourcing and contract negotiations is a plus.
- Strategic Project Management: Proven ability to lead complex projects from ideation to completion, utilizing structured frameworks to manage budgets, timelines, and high-stakes deliverables.
- Trend Awareness: A keen eye for emerging industry and lifestyle trends, with a demonstrated ability to translate these into unique, "out-of-the-box" event experiences.
- Operational Excellence: Expert-level proficiency in registration management, supplier negotiation, and delivering hospitality-level customer service.
- Tech Savvy: Advanced experience with event technology platforms (e.g., Swoogo), Google Suite,
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