Brand and Events Manager, CoStar Real Estate Manager & Visual Lease

About the role

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our Clients. We've continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our Clients, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our Clients, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. CoStar Real Estate Manager CoStar Real Estate Manager is the leading platform for lease accounting, lease administration and the management of portfolios, transactions, projects and construction. Clients use CoStar Real Estate Manager to make smarter decisions and to enable their team to work together more effectively. Learn more about CoStar Real Estate Manager . Visual Lease As the centralized system of record for all lease-related financial, operational, and legal data, Visual Lease, a CoStar Group company, is purpose-built to support every team involved in managing a company's leased and owned assets. Informed by nearly three decades of experience, our platform integrates lease management, lease accounting, and sustainability reporting, enabling organizations to save time, mitigate risks, reduce costs, and support sustainability initiatives. Our award-winning software is used by 1,500+ organizations to manage more than 1 million real estate, equipment, and other leased asset records globally. Learn more about Visual Lease . JOB DESCRIPTION We're looking for a marketing leader to shape and grow our brand, PR, social media, content, and events strategy. You'll help define our core messaging, build brand visibility and reputation, lead thought leadership and media relations, and create compelling content that supports business growth. The ideal candidate brings 10+ years of brand or content marketing experience, strong people leadership, excellent writing and strategic skills, PR agency experience, and a proven track record in B2B SaaS. This position is full-time in the office and based in Atlanta.

Responsibilities

• Partner with the VP, Marketing to define and refine the company's core brand messaging and unique value proposition.
• Develop and lead the company's brand, PR, and event strategy in alignment with defined strategy.
• Ensure brand consistency across all internal and external communications.
• Monitor and manage offsite brand reputation.
• Serve as the primary point of contact for PR initiatives with CoStar Group and external agency.
• Manage PR agency that has responsibility for developing and maintaining relationships with key media outlets, journalists, and industry influencers.
• Identify and cultivate thought leadership opportunities for key executives and subject matter experts.
• Oversee the development of thought leadership content, including articles, presentations, and speaking proposals.
• Stay updated in the latest industry trends, competitor positioning, and customer news.
• Develop and implement a social media content strategy to increase brand awareness, engagement, and audience growth. Lead the company's organic social media presence across all relevant platforms.
• Analyze organic social media performance metrics and provide regular reports to leadership and stakeholders.
• Monitor social channels for trends, mentions, and opportunities for engagement.
• Partner with Sr Content Manager to develop and execute a robust, data-driven content strategy that aligns with business objectives and key marketing goals.
• Work cross-functionally with the Sales, Product, and executive teams to gather insights and ensure content aligns with business needs.
• Work with internal subject matter experts to translate complex topics into engaging and accessible content.
• Create a variety of marketing content, including emails and organic social, and may include blog posts, case studies, whitepapers, eBooks, website copy, and video scripts.
• Write and edit content for accuracy, clarity, and brand consistency.
• Manage, mentor, and guide a Marketing Events resource who will be responsible for executing webinars and events. Team size may increase as business need grows.
• Responsible for all brand onsite events strategy, execution, and budgets.
• Manage 3rd party content relationships, content syndication, and webinars

Additional Information

Brand and Events Manager, CoStar Real Estate Manager & Visual Lease Job Description

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