Marketing Operations Lead

About the role

Join the future of news We're on a mission to deliver riveting storytelling for all of America. At The Washington Post, you'll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most. About Our Team The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning Newsroom and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales. Why This Role Matters The Washington Post is seeking a Marketing Operations Lead to support the strategic planning and execution of omnichannel marketing campaigns using advanced marketing technology platforms, with a focus on paying user acquisition, engagement, retention, and upselling. This role will serve as a key member of the marketing operations function, working closely with internal cross-functional teams, including engineering, product, and analytics. You'll focus on providing operational support across the B2C and B2B subscriptions business, identifying optimization opportunities, troubleshooting issues, and collaborating with various stakeholders to drive business results. You want to support, influence, and implement the strategies driving subscriptions marketing at The Post. You are invested in affecting customer behavior through marketing campaigns aimed at acquiring new paying users and retaining and upselling our current subscriber base. You enjoy translating business needs into technical solutions, leveraging marketing platforms, APIs, and data pipelines to execute and optimize campaigns. You thrive in cross-functional environments, partnering with Engineering, Product, and Analytics to ensure reliable data flow and system integrations. You bring a strong analytical mindset, using data validation, testing, and insights to improve campaign performance and system efficiency. You are motivated to future-proof marketing by building AI-driven workflows that automate repetitive tasks, enable self-service campaign execution, and support real-time personalization and decisioning.. You are energized by solving complex problems and continuously improving systems, collaborating with technical teams to enhance the scalability and reliability of marketing operations. How You'll Support the Mission Provide operational support to the B2C and B2B Subscriptions teams, working closely with internal technical teams across Engineering, Product, and Analytics to ensure seamless execution of marketing campaigns. Assist in the development, QA, and deployment of omnichannel campaigns, including validating test scenarios, debugging payloads, and ensuring accuracy across conditional logic, edge cases, and dynamic content. Work with real-time and batch data flows, including APIs, webhooks, and content feeds, to test, troubleshoot, and validate event data and ensure proper ingestion into marketing systems. Inspect and manipulate JSON payloads to verify data integrity, support dynamic personalization, and troubleshoot issues across campaign workflows and integrations. Help build and maintain audience segments, data pipelines, custom events, user attributes, and conversion tracking in Iterable, and collaborate with Product, Engineering and Analytics teams to enable real-time event ingestion and unlock omnichannel capabilities. Create and maintain documentation and training materials to support the Subscriptions team in their use of marketing technology platforms and tools. Manage overall data hygiene, including list and attribute audits, to ensure documentation is always up to date and that new materials are added as necessary to maintain consistency. Serve as a key point of contact for the Subscriptions team, providing guidance on best practices for using Iterable and creating omnichannel marketing campaigns, and fostering a team culture of self-service marketing. Act as a strategic and systems-oriented partner to marketing teams, ensuring best practices in campaign setup, data usage, and overall marketing technology operations. The Skills and Experience You Bring 3-4 years of experience in marketing operations, marketing automation, or marketing technology roles with exposure to system integrations and campaign execution pipelines. Hands-on experience with omnichannel marketing platforms (Iterable, Braze, SFMC, ActionIQ, or similar), including building workflows, managing event-triggered campaigns, and debugging campaign execution issues. Familiarity with RESTful APIs, webhook configurations, and data integration patterns, including working with JSON payloads, API authentication, and real-time/batch data feeds between systems. Strong understanding of data structures and formats, including JSON, with experience manipulating dynamic content using templating langu

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