Senior Digital Marketer

About the role

Who are we? Gain is the Private Markets Super App, a connected global platform transforming how leading investors, advisors, and corporates source, evaluate, and execute deals. By combining investment-grade intelligence, AI-powered workflows, and proprietary data in one unified platform, Gain enables top deal teams to move faster, reduce risk, and build conviction with confidence. Gain is trusted across more than $1 trillion of private capital, used by 100% of MBB and Big Four firms, and by 80% of the world's top 20 M&A advisory houses. Recognized for fast innovation and impact, Gain has been named both US and EU Data Provider of the Year by PE Wire, awarded Global Financial Market Review's Best Use of AI in Finance, and ranked in Sifted's Top 100 Fastest-Growing Companies, the Forbes 1000, and the Deloitte Technology Fast 50. Gain operates globally with offices in New York, London, Amsterdam, Frankfurt, Warsaw, and Bangalore. About the role: We're looking for a Senior Digital Marketer to build and scale Gain's digital acquisition engine across key global markets. This is a strategic, hands-on role focused on paid digital channels, funnel performance, and growth optimisation. You'll own the end-to-end performance of our digital marketing, driving high-quality pipeline and revenue through structured campaigns, continuous experimentation, and data-led decision making. You'll be responsible for everything from channel strategy and campaign execution through to attribution, funnel conversion, and closed-won analysis, with a clear focus on what drives real commercial impact. We're looking for someone who is deeply technical, performance-driven, and experienced in using AI and automation to scale output and efficiency. What will you do? Own the strategy and execution of paid acquisition channels including LinkedIn Ads, Google Ads (Search & Display), and other relevant platforms Plan and execute quarterly paid media strategies aligned to business and regional sales goals, incorporating performance insights, industry best practices, and structured testing frameworks. Develop and execute full-funnel digital strategies aligned to key ICP segments (Private Equity, M&A Advisors, Consultants) across TOF, MOF and BOF stages. Establish and run a structured experimentation framework across creative, content, audience targeting, channel mix, landing pages and conversion flows to identify high-performing patterns and scale what works quickly, adjusting budget allocation where necessary. Develop retargeting and nurture strategies based on engagement depth and intent signals. Ensure MAL, MQL, and SQL targets are achieved within budgeted CAC targets Test and evaluate new channels, formats, and growth opportunities Ensure all inbound leads (paid, chatbot, etc.) are accurately captured, integrated into the CMS, tagged and routed to the appropriate GTM teams. Collaborate with marketing and sales to ensure all sales-ready leads are followed up within the allocated timeframes and all HS fields are updated in line with our lead funnel playbook. Own and optimise chatbot performance (e.g. Leadoo) to improve conversion and lead qualification Build and own monthly performance reporting, ensuring clear measurement of marketing impact across channel performance, funnel volumes and conversion rates, pipeline contribution and closed won deal influence with clear recommendations and next steps. Conduct closed-won deal analysis, analysing full customer journeys from first touch through to closed won, leveraging multi-touch attribution models. Own and maintain GA4 tracking, ensuring accurate measurement of user behaviour and campaign performance Ensure seamless integration and tracking between paid channels and CRM systems, maintaining clean attribution and data hygiene Leverage AI tools and vibe coding to scale campaign execution and optimisation, monthly reporting and creative production. Who are you? 5+ years' experience in performance or digital marketing, ideally working for a high-growth B2B SaaS, data or fintech company Proven track record of scaling paid channels in LinkedIn and Google to drive pipeline and revenue Experience managing and optimising significant digital marketing budgets Strong experience with: full-funnel paid digital campaign strategy and execution, lead funnel metrics and conversion optimisation, attribution modelling and closed-won analysis. Highly analytical, with the ability to translate data into clear commercial insights and actions Highly organised with strong project management skills and attention to detail Comfortable operating across both strategic planning and hands-on execution Strong hands on experience within HubSpot Proactive, ownership mindset with strong follow-through Fluent in English (written and verbal) What do we offer? Competitive base salary and annual bonus linked to your performance / OKRs Attractive benefits including private medical insurance, health & wellbeing allowance, work-from-home bu

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