Head of Growth Marketing

About the role

Axle Health builds AI scheduling and workforce management software to empower in-home healthcare providers to deliver exceptional, personalized care right where patients feel most comfortable-at home. Some of the biggest providers in the country use our software (like Cityblock Health and U Penn Health System) to improve the utilization of their field teams by 17%+, and automate the operational burden of scheduling and dispatching. Our platform includes proprietary logistics algorithms to optimize scheduling, a mobile app for field staff, an operations dashboard for office teams, engagement and booking tools for patients, and a wide range of integrations and external APIs for modular access. We're a team of top-tier engineers and operators, backed by $14m from top investors such as Y Combinator, Pear VC, and F-Prime, applying our intellect and logistics experience to upend how home healthcare is delivered. About You Axle Health is hiring our first Head of Growth Marketing to build and own our go-to-market engine. We're creating a new category in home healthcare technology, AI-powered scheduling and logistics that increases clinician productivity by 17-30%, and we need a strategic growth marketer. You'll be responsible for driving pipeline and revenue growth by turning our early adopters and anchor clients into evangelists, creating compelling narratives that resonate across diverse home healthcare segments, and establishing the systems and processes that will scale with us. This role reports directly to our CEO and will evolve our brand identity while executing high-impact demand generation campaigns. The ideal candidate is a hands-on, multi-disciplinary marketer who thrives in ambiguity and can wear multiple hats; from crafting positioning and messaging to building campaigns, analyzing metrics, and creating content that converts. You're data-driven but not data-paralyzed, and you can make strong strategic bets with incomplete information. You've grown pipeline at early-stage companies before, understand how to balance brand-building with performance marketing, and know which levers to pull at different stages of growth. You're as comfortable writing copy as you are optimizing conversion funnels, and you're excited to own the full marketing function at a fast-growing Series A startup.

Responsibilities

• Own and scale the full demand generation engine from top-of-funnel awareness through qualified pipeline, including: paid acquisition, content marketing, events, partnerships, and email campaigns
• Build and execute integrated campaigns that drive MQLs, SQLs, and pipeline growth across multiple home healthcare segments
• Develop and evolve Axle Health's brand positioning and messaging to establish category leadership in AI-powered home healthcare operations
• Create a customer evangelism program by identifying, nurturing, and activating early adopters and anchor clients as advocates, references, and case study participants
• Establish marketing operations and analytics infrastructure to track campaign performance, attribution, and ROI, building repeatable processes that scale
• Produce high-quality content including website copy, case studies, whitepapers, sales enablement materials, and thought leadership that resonates with healthcare operators and decision-makers
• Partner closely with Sales to ensure alignment on ICP, messaging, lead qualification criteria, and campaign effectiveness, optimizing the handoff from marketing to sales
• Own our digital presence including website optimization, SEO strategy, social media, and paid channels
• Drive category creation efforts through thought leadership, industry partnerships, speaking opportunities, and PR that position Axle Health as the innovation leader
• Test, learn, and iterate rapidly on channels, messaging, and tactics; bringing a growth mindset and data-driven approach to everything you build
• Build the foundation for a future marketing team by establishing processes, tools, and playbooks that will enable scale

Requirements

• 10+ years of B2B marketing experience with at least 5-7 years owning demand generation or growth marketing, preferably in SaaS or tech
• Experience at early-stage startups (Seed through Series B) where you were one of the first marketing hires and built programs from 0→1, then pivoted to scale
• Proven track record of driving pipeline and revenue growth with concrete examples of campaigns or programs that moved the needle on qualified leads and bookings
• Experience marketing to healthcare or complex B2B buyers who have long sales cycles, multiple stakeholders, and specific regulatory considerations
• Strong analytical and data-driven mindset with experience building dashboards, tracking attribution, and optimizing campaigns based on performance metrics
• Excellent written and verbal communication skills with a portfolio demonstrating ability to craft compelling positioning, messaging, and content across formats
• Builder, self-starter mentali

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