Performance Marketing Manager, Meta

About the role

MasterClass is the streaming platform where the world's best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours. Members get unprecedented access to 200+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas' recording studio and Gordon Ramsay's kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss. We're a remote-first workforce with collaborative work spaces in San Francisco and Kitchener, Ontario, and employees in several U.S. states. If you're interested in joining a dynamic, culture-driving company-where learning invaluable skills is all in a day's work-we invite you to apply. We are looking for more than what a resume can show. If you don't have the exact experience or skills, but think you'd be a great addition to MasterClass, please apply for the role. Snapshot of the Role: We're looking for a performance marketer who knows Meta to its core: someone who can run an ultra-complex, high-performing account, understands the guts of the bid equation, and stays sharp in a fast-moving, high-stakes environment where the numbers matter every day. This is also a deeply cross-functional role. You'll dissect our purchase funnel alongside our Growth Product team - connecting ad-layer performance to on-site conversion - and work hand in hand with AI, building workflows and automations that take manual work off the team so we can spend our time on strategy. As a learning company, we'll invest in your growth: you'll work with a tech-savvy, data-driven team, get real exposure to leadership, and help shape the next chapter of how we win on Meta.

Responsibilities

• Own and scale MasterClass's Meta advertising end-to-end - campaign structure, implementation, budget allocation, reporting, and the bottom line - against CPA and ROAS targets.
• Optimize all areas of our performance marketing as it relates to Meta, including landing page optimization, catalog management, creative development and execution and event management. If it runs through Meta Ads Manager, your eyes have been on it.
• Dissect the purchase funnel with Growth Product, MarTech, and Data - connecting ad-layer signals to on-site conversion and partnering on landing-page and funnel experiments that lift performance.
• Work hand in hand with AI, building workflows and automations across reporting, optimization, and QA that remove manual work so the team can focus on strategy.
• Design and run rigorous tests across creative, audience, bidding, and measurement; present clear learnings and recommendations to leadership; and stay decisive under pressure during launches and high-stakes moments.
• About You:
• 5+ years of experience in Meta Ads Manager running large, complex paid-social accounts and optimizing to CPA or ROAS targets - you've owned a major account, not just supported one.
• 2+ years in a manager role with proven examples working cross functionally with growth, creative and engineering teams.
• Enthusiasm for working hand in hand with AI, with real examples of building workflows or automations that reduced manual work for you or your team.
• Strong analytical skills - comfortable pulling data, running tests (A/B, and ideally incrementality or lift), and making data-informed decisions.
• Excellent verbal and written communication, with experience presenting to senior stakeholders.
• Bachelor's degree or equivalent experience.
• Must be willing and able to work PST hours.
• This role is open to applicants based in the following locations: AZ, CA, CT, FL, GA, IL, MA, MI, NH, NJ, NY, NC, OH, PA, TN, TX, UT, WA or British Columbia, Canada.

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