Developer Marketing Manager

Responsibilities

• Developer Portal & Technical Content
• Own marketing for developers.id.me and the technical documentation experience at docs.id.me - IA, content roadmap, page builds, and ongoing maintenance in partnership with Product and Engineering.
• Write and ship technical content: quickstarts, integration guides, API reference improvements, sample apps, and code snippets for the modular API suite (Face API, Age Verification, White-Label, Green-Label).
• Keep documentation, code samples, and version notes in lockstep with product releases - including new self-service capabilities like workflow policies, app-level reporting, and native API configuration.
• Developer Enablement & How-To Materials
• Build hands-on enablement: tutorials, video walkthroughs, sandbox demos, and reference architectures for common identity workflows (OIDC, OAuth, SAML, SCIM, Enterprise SSO).
• Translate engineering specs and PRDs into clear, developer-friendly content that respects developers' time and intelligence - turning concepts like Applications, Policies, and the workflow engine into plain-language how-tos.
• Partner with Solutions Engineering and Support to identify the integration questions developers actually hit - then ship content that answers them before a ticket gets filed.
• Developer Engagement & Growth
• Drive qualified developer traffic to developers.id.me through community engagement, partnerships, and developer-facing programs.
• Build campaigns and programs targeting technical evaluators - product managers, eCommerce leads, engineering managers, and compliance officers - in partnership with Field Marketing and Demand Gen.
• Track funnel metrics from portal visit → sandbox signup → first API call → policy activation → production integration, and report on what's working.
• Platform Launch & Cross-Functional Partnership
• Co-own technical launches with Product Marketing and PM - release notes, migration guides, deprecations, and the developer-facing pieces of every major launch (Developer Portal, Organizations Platform, modular APIs).
• Carry the platform narrative - modularity, self-service, configurable workflows - through every developer-facing surface.
• Serve as the marketing voice in DevRel and developer experience conversations; bring developer feedback back into Product and Engineering.

Requirements

• 10+ years in developer marketing, technical product marketing, or developer relations at a company shipping API or platform products.
• Technical background - CS or engineering degree, prior engineering or DevRel experience, or a clear portfolio of technical content you've shipped (docs, tutorials, sample apps, dev portals).
• Strong technical writing skills. You can read a PRD, talk to an engineer, and ship a quickstart developers actually finish.
• Hands-on familiarity with at least one modern stack (JavaScript/TypeScript, Python, Go, or similar) and comfort working in code samples and Git.
• Experience owning or significantly contributing to a developer portal, docs site, or technical content program.
• Comfort with developer-funnel metrics: portal traffic, sandbox activation, time-to-first-API-call, integration completion.
• Bachelor'

Benefits

Additional Information

Company Overview ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me's technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to "No Identity Left Behind" to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/ . Developer Marketing Manager Location: Mountain View, CA or McLean, VA (Full-time, in-office) Role Overview We're hiring a Developer Marketing Manager to own how developers and technical evaluators discover, learn, and integrate with ID.me's identity platform. You'll be the marketing owner of developers.id.me and docs.id.me - the technical hubs that turn ID.me from a service customers wait on into a platform they configure themselves. You'll partner closely with Product, Engineering, and DevRel to ship the content that turns evaluators into integrators. ID.me is shifting from a service model (we build your verification workflow) to a platform model (you configure your own). The Developer Portal is the surface area where that shift becomes real for customers, and we need a developer marketer who can carry that story end to end.

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