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Marketing Technology Consultant

External
tollgroup logoTollgroup · Melbourne, Australia
Full-timeHybrid2w ago
A/B TestingAccessibilityComplianceCRMData AnalysisGoogle Analytics
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About the role

The Marketing Technology Consultant is a hands-on MarTech specialist sitting at the intersection of Marketing, Sales and Technology. You will own end-to-end campaign execution, marketing automation, CRM integration and digital platform performance, enabling a streamlined, data-driven marketing operating model that drives pipeline growth, customer engagement and digital experience optimisation across Toll's corporate functions. A day in the life of a Marketing Technology Consultant at Toll Group Design, deliver and optimise integrated, multi-channel marketing campaigns aligned to growth objectives, managing planning, editorial calendars, approvals, assets, landing pages and collateral with internal teams and external agencies. Configure and optimise marketing automation platforms (Salesforce Marketing Cloud, Account Engagement/Pardot, HubSpot), including lead scoring, segmentation, lifecycle programs and consent management. Own CRM integration with Salesforce, ensuring lead flow integrity, accurate campaign attribution, ABM alignment and close partnership with Sales and Sales Operations. Act as Product Owner for toll.com and associated digital properties, managing the roadmap, backlog, CMS governance, user access, publishing standards and delivery with IT and web development partners. Drive SEO strategy, technical SEO, website performance optimisation, WCAG accessibility compliance, privacy, security standards and third‑party integrations (forms, analytics, tracking tools). Build dashboards and reports (Salesforce, Power BI), conduct campaign analysis, A/B testing, ROI and pipeline reporting, manage MarTech vendors and identify new technologies including AI‑driven personalisation and intent data platforms.

Requirements

  • Bachelor's degree in Marketing, Business, Digital Technology or a related discipline.
  • Salesforce Marketing Cloud and/or Salesforce Account Engagement (Pardot) certification (desirable).
  • HubSpot Marketing Certification (desirable).
  • Google Analytics certification or equivalent analytics qualification (desirable).
  • Demonstrated ability to work effectively across multiple time zones when required.
  • Eligibility to work in Australia and operate in a hybrid working environment.
  • Advanced capability across marketing automation, CRM and the Salesforce ecosystem, translating commercial objectives into scalable technical marketing solutions.
  • Strong multi-channel campaign management experience, including asset development, workflow governance and performance optimisation.
  • Hands-on experience managing enterprise CMS platforms such as Drupal or WordPress, with strong digital governance and product ownership capability.
  • Data analysis and reporting expertise using tools such as Salesforce dashboards and Power BI to demonstrate ROI, conversion and pipeline contribution.
  • Proven SEO, digital performance optimisation and web compliance knowledge, including accessibility, privacy and security standards.
  • Strong stakeholder engagement, project and vendor management skills in complex, matrixed environments
  • What moves you?

Benefits

Parental Leave: Primary 14 weeks pay and secondary 2 weeks payFlexible Working Arrangements: 3 days in office/2 days working from HomeSalary Sacrificing and Novated leasePrivate healthcare cover, discounted car hire and other retail discountsWhy Join Us?Shape the future of Toll's technology landscape, driving a multi-dimensional strategy that includes cloud and IT utility models.Work with cutting-edge technologies and industry experts to design and implement solutions that keep us ahead of the curve.Partner with business mentors and IT teams to deliver value-driven solutions, while mentoring and developing internal talent.Health insuranceFlexible scheduleParental leave

Additional Information

About Toll Group At Toll, we do more than just logistics - we move the businesses that move the world. Our 16,000 team members can help solve any logistics, transport, or supply chain challenge - big or small. We have been supporting our customers for more than 130 years. Today, we support more than 20,000 customers worldwide with 500 sites in 27 markets, and a forwarding network spanning 150 countries. We are proudly part of Japan Post - www.tollgroup.com About Toll Group At Toll, we do more than just logistics - we move the businesses that move the world. Our 16,000 team members can help solve any logistics, transport, or supply chain challenge - big or small. We have been supporting our customers for more than 130 years. Today, we support more than 20,000 customers worldwide with 500 sites in 27 markets, and a forwarding network spanning 150 countries. We are proudly part of Japan Post - www.tollgroup.com

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