Marketing Manager - Oncology

Responsibilities

• Strategic Planning & Business Growth
• Develop comprehensive country‑level marketing and growth strategies based on historical performance, market dynamics, and country growth plans.
• Define business models, assess risks, prioritize product portfolios, and evaluate business channels in collaboration with the Head of Business and EM Strategy/COE teams.
• Present strategic plans to senior leadership and translate them into annual execution roadmaps.
• Identify, evaluate, and drive new growth opportunities beyond the current business scope, including new channels, partnerships, and capabilities.
• Lead cross‑functional initiatives of varying complexity (e.g., new marketing channels, sales team structures, packaging innovation), ensuring capability readiness and leadership approvals.
• Support the Country Head (CH) and work closely with COE and cross‑functional teams to successfully execute strategic initiatives.
• Portfolio Building & Commercial Assessment
• Ensure successful launches of FGTL products and differentiated FTM launches.
• Guide Marketing/Product/Brand Managers in identifying products based on prescription behavior, competitive landscape, market size, and internal capabilities.
• Collaborate with Marketing, Sales, Business Development, Regulatory Affairs, and Portfolio teams to shortlist products and prepare business cases and market access strategies.
• Present portfolio recommendations to the Head of Business and COE for approval and finalize portfolio prioritization.
• Participate in IPDO and portfolio review forums to track development progress.
• Build and maintain strong relationships with key decision‑makers and strategic accounts.
• Execution Excellence & Launch Management
• Provide strategic direction for new product launch plans, including assumptions, competitive analysis, pricing, projections, and channel strategies.
• Ensure end‑to‑end launch readiness (T‑4 to T‑0), including promotional and communication plans.
• Conduct structured post‑launch reviews every quarter during the first 12 months to track performance and course‑correct.
• Annual Marketing Planning, Review & Budgeting
• Translate country leadership direction and budget guidance into annual marketing priorities in collaboration with the Business Head.
• Review and challenge marketing plans prepared by the team, covering competition, pricing, growth opportunities, forecasts, and investments.
• Secure alignment and buy‑in from Sales teams before presenting final plans for leadership approval.
• Monitor monthly execution linked to KOL engagement, media, and digital initiatives.
• Participate in monthly SDP and quarterly business reviews; identify risks and recommend corrective actions.
• Plan, manage, and review the annual marketing budget.
• Business Development & Alliance Management
• Identify products suitable for the Business Development (BD) route in line with strategic priorities.
• Conduct feasibility analyses covering strategic fit, therapy alignment, and pricing.
• Lead development of business cases and market access strategies.
• Engage with partners and customers as required and participate in alliance portfolio and brand reviews.
• Patient‑Centric Innovation
• Partner with COE and country teams to design, pilot, and scale patient support programs, including: Adherence programs
• Financial aid initiatives
• Counselling services
• Mass diagnostic programs
• Ensure all initiatives comply with local regulatory and compliance requirements.
• Doctor‑Centric Innovation
• Drive multi‑channel and rep‑less marketing approaches to expand doctor reach.
• Design and scale solutions that enhance doctor‑patient interactions.
• Develop and nurture innovative doctor referral networks.
• Partner with technology platforms and MOOC providers to deliver large‑scale doctor education programs.
• Collaborate with internal and external experts to develop patient‑friendly and innovative packaging solutions.
• People Leadership & Talent Management
• To report product complaints (adverse events & product technical complaints) and medical information queries for all DRL products as per internal processes.
• Experience & Qualifications
• Degree in Marketing/Science/Finance/Business Administration
• Extensive experience in pharmaceutical marketing and strategy
• Proven track record in driving market share growth and successful product launches
• Experience working with cross‑functional and regional/global teams
• Strong understanding of regulatory and compliance frameworks

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