Sr. Product Marketing Manager - Consumer

Responsibilities

• Consumer Strategy & Insights
• Lead the global strategic direction for consumer marketing for next-generation Omnipod AID systems.
• Uncover insights, pain points, and unmet needs for people living with type 1 and type 2 diabetes and for caregivers (parents, spouses, family members, and loved ones).
• Translate insights into compelling benefits, reasons to believe, and clear value propositions.
• Positioning, Messaging & Marketing Foundations
• Develop global baselines for product positioning, messaging, claims, and consumer-facing marketing materials.
• Ensure clarity, consistency, and differentiation across touchpoints and geographies.
• Cross-Functional Leadership
• Collaborate closely with Product Management, Market Research/Insights, Regional Downstream Consumer Marketing, Medical Affairs, Regulatory, Legal, and other stakeholders.
• Drive alignment on messaging, feature prioritization, and commercial strategy across global and regional teams.
• Go-to-Market & Execution
• Support regional marketing teams on the localization of consumer-focused materials, campaigns, and toolkits, based on the global baselines.
• Support global GTM planning for next-gen AID launches.
• Decision Rights
• Own decisions related to product messaging, positioning and targeting for consumers.
• Lead creative direction for toolkit and asset development.
• Required Skills and Competencies
• Demonstrated leadership and ability to influence cross-functional partners.
• Ability to lead a creative agency in the creation of a single-minded, innovative marketing messaging roadmap customized to different touchpoints to effectively convey the value proposition for each target.
• Excellent verbal and written communication skills including presentations to executive audiences.
• Has strong emotional intelligence and ability to engage and lead others to advance new ways of thinking.
• Education and Experience
• At least 8 years' experience consumer product marketing strategy and execution, ideally within medical device, pharmaceutical and/or diabetes industry. § Bachelor's degree required, MBA preferred.
• Additional Information
• Travel is estimated at 20% but will flex depending on business needs.

Additional Information

Job Summary The Sr. Product Marketing Manager - Consumer Marketing is tasked with establishing the global strategic direction for consumer marketing of next-generation Omnipod Automated Insulin Delivery (AID) systems. This role involves deeply understanding the experiences of individuals with type 1 and type 2 diabetes and their caregivers to develop compelling value propositions and marketing strategies. Reporting to the Senior Director of Product Marketing, the manager collaborates cross-functionally with various teams, including Product Management and Market Research, to ensure effective product positioning and consistent messaging. Key responsibilities include leading consumer strategy and insights, developing marketing foundations, supporting go-to-market execution, and making decisions regarding product messaging and positioning. Position Overview The Sr. Product Marketing Manager - Consumer Marketing is responsible for developing the global strategic direction for consumer marketing related to next-generation Omnipod Automated Insulin Delivery (AID) systems. This role drives deep understanding of the lived experience of people with type 1 and type 2 diabetes-as well as their caregivers-to shape compelling value propositions, messaging, and global marketing strategies. Reporting to the Senior Director, Product Marketing, this individual works cross-functionally to ensure market-driven product positioning, globally consistent communication, and commercial readiness for upcoming AID innovations.

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