PR & Communications Manager, MEA

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The PR & Communications Manager will play a pivotal role in supporting Accor's Premium, Midscale & Economy (PME) division across the Middle East, Africa, and Turkiye hub. Reporting into the MEA PR Director and Internal Communications Lead and working closely with the VP PR & Communications MEA APAC, this role is instrumental in enhancing Accor's reputation, strengthening brand visibility, and driving consistent, compelling communication across diverse stakeholder groups. The position will manage day-to-day communications activities as well as the MEA regional agencies, executing strategies, content and pr activities that reflect Accor's values of hospitality, innovation, and purpose-led leadership. Regional Communications: Support the MEA PR Director in implementing the regional communications strategy across Middle East, Africa & Türkiye, ensuring global brand consistency while tailoring to local markets. Keep Asana updated for regional alignment and reporting. Work alongside the Internal Comms Lead to roll out strategic campaigns that strengthen engagement, trust, and cultural alignment among Heartists and owners Leadership Support: Work closely with the VP PR & Comms and MEA PR Director to translate business information into compelling narratives, briefing documents, Q&As, and PowerPoints for both internal and external audiences. Draft executive speeches, talking points, and announcements, ensuring tone and delivery are aligned with Accor's purpose and strategy. Support executive LinkedIn communications by sourcing content and imagery, coordinating with agencies on publishing and performance tracking. Internal Communications: Project manage and execute key internal communications strategy and plans in a strategic and timely manner. Plan write, and edit content for newsletters, reports, and intranet. Lead storytelling initiatives highlighting successes from hotels, Heartists, brand campaigns, and partnerships. Collect and analyze employee and owner feedback to refine strategies. Build and manage an annual content calendar to drive consistent, proactive messaging across stakeholders. Assist with the collation of departmental content for annual review External Communications & PR: Support the MEA PR Director on day-to-day PR execution, including drafting press releases, thought leadership articles, media alerts, and feature stories as well as brand storytelling. Ensure external messaging aligns with internal communications to safeguard corporate reputation. Assist with media relations, including handling requests, hotel launches, brand campaigns, and leadership interviews. Coordinate brand media activations, FAM trips, paid partnerships, and roundtables to strengthen media engagement and showcase Accor's portfolio. Collaborate with marketing and brand teams to amplify campaigns across PR, social, and owned channels. Track industry news and competitor activity to identify proactive positioning opportunities. Manage agency relationships and local PR teams for alignment, reporting, and delivery. Prepare reports, dashboards, and training materials for C-suite and hotel MarCom teams. Crisis & Reputation Management: Support the VP PR & Comms and MEA PR Director in crisis planning and response, ensuring timely, accurate, and consistent messaging. Draft holding statements, Q&As, and reactive communications for sensitive issues. Coordinate internal and external communication flows during crisis scenarios to ensure transparency and stakeholder confidence. Collaboration & Stakeholder Engagement: Act as a trusted advisor to hotel-level MarCom teams, supporting capability-building and ensuring consistency in tone, tools, and messaging. Partner with cross-functional teams (Commercial, Loyalty, HR, Operations, Sustainability, Finance, Digital, and Brand) to integrate communications into broader business initiatives. Provide owners and partners with timely, value-driven updates that build trust and reinforce Accor's leadership in the region. Bachelor's degree in a related field (e.g., Communications, Journalism, Marketing, Business Administration, English). 4+ years' experience in a communications role, preferably within hospitality, travel, or lifestyle sectors. Demonstrated track record in internal communications, PR support, press release writing and distribution and content creation. Strong English writing, editing, and verbal communication skills; additional languages (especially Arabic, French languages) are an advantage. Proven ability to manage multiple projects and deadlines with attention to detail and organizational excellence. An ability to understand and navigate complex stakeholder environments Strong focus and passion for hotel operations Sound understanding of emerging industry trends Confident and articulate communication, negotiation, relationship and networking skills Demonstrated business acumen with the ability to make sound decisions and understand commercial implications Ability to think strategical

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