Media Relations Associate

Responsibilities

• These responsibilities are a starting point; we expect them to evolve as the person in this role helps shape it:
• Media Pitching & Placement
• Build and Manage Relationships: Develop ongoing relationships with journalists, editors, producers, and thought leaders - including coordinating media visits with in-country teams.
• Track from Pitch to Placement: Work with the wider Marketing team to package GiveDirectly's work into angles that break through editorially. Keep stakeholders informed at every stage; update status and flag risks early.
• Media Research and Analysis
• Reporter Research and Prospecting: Research the background of traditional and new media reporters and surrogates - especially in the prospecting phase - to ensure pitches break through and match up with their personal stakes and editorial interests.
• Donor Media Research: Conduct ongoing research on media outlets consumed by GiveDirectly's donors and targets- gaining a deeper knowledge of each outlet's editorial voice, content patterns, and how GD's story best fits.
• Media Monitoring: Read key newsletters, verticals, and media sources regularly; share roundups and flag opportunities with the broader communications team; build AI tools that make this scalable and fast.
• Internal Systems and Team Support
• Coverage Tracking: Log, monitor, and analyze coverage in Airtable; ensure the system is a reliable, up-to-date source of truth for media activity so senior leadership know the status of GiveDirectly's pipeline and can easily find relevant materials.
• Pipeline M

Additional Information

GiveDirectly has delivered more than $1B in cash directly to 2+ million people living in poverty across 15 countries since 2011. We believe cash transfers are one of the most scalable, cost-effective, and dignified forms of aid, with the research to back it up. Our work has been covered by The Economist , NPR , TED , and The Washington Post . We are one of Time100's Most Influential Companies of 2026. Our culture is candid, analytical, and non-hierarchical. We support high ownership and real professional growth. Curious about what it's really like to work here? Read our values and hear from the people who do . If they resonate, this could be a great fit! Role Overview How this role supports our overall strategy: The #1 obstacle to GiveDirectly increasing our impact is that donors still don't know about or buy-in to direct cash transfers. This role is fundamental to solving that problem, by growing awareness of cash as an effective aid intervention and generating interest from catalytic donors. This year, we're focused on ensuring direct cash and GiveDirectly are gaining fast, targeted visibility and understanding among high value audiences. Two of our main tools for doing this are earned media coverage and collaborations with influencers, surrogates, thought leaders. What this role will do: This position will be responsible for pitching GiveDirectly programs and research to key media and thought leaders, reporting directly to the Senior Manager of Media and Strategic Communications. This person will be pitching traditional media and supporting GiveDirectly's surrogate strategy - cultivating relationships with public intellectuals, newsletter writers, podcasters, and other content creators who can serve as credible, independent advocates for cash transfers to high-value audiences. It is a role that spans lead generation research, writing pitches, prepping spokespeople, tracking progress over time. In addition, this person will help build the infrastructure that makes the team smarter and faster. This includes maintaining and improving internal systems and being the in-team expert on AI-powered tools and automation. What strong candidates should spike on : Execution: Have high accountability to outcomes (quantitative and qualitative) while balancing attention to detail with short timelines Details: Deliver high-quality communications products to both internal and external stakeholders Narrative: Hold a high bar for what's interesting to journalists and public audiences, never sending things that smell like "PR" or AI-generated spam Curiosity: Stay on top of emerging media trends and AI capabilities - always looking for a better way to achieve outcomes or improve understanding of direct cash aid through earned media.

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