CRM Automation Specialist
External
Corporatecareers · Ireland, MaltaPrepare for this interview
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Responsibilities
- Support the CRM strategy across all communications; Email, SMS & Web Push.
- Interpret department KPIs and targets into tangible CRM actions.
- Build and develop automated customer journeys for new acquisition, paid media, and re-targeting.
- Building & testing new dynamic content for emails, leveraging AI content generation tools to accelerate production and personalisation at scale.
- Work across a number of different GEO locations & brands.
- Reporting on performance on a monthly basis, sharing insights with the wider team, and using AI-assisted analytics tools to surface trends and anomalies faster.
- Running A/B tests across multiple touch points.
- Manage email and SMS segmentation.
- Ad-hoc emails for free-to-play products, big sporting events and targeted offers.
- Landing page builds and optimisation.
- Manage automation flow, review, learn and optimise, using AI to identify drop-off points and recommend journey improvements.
- Explore ways to improve engagement & conversion rate from communications, proactively testing AI-generated subject lines and personalised content recommendations.
- Maintain the quality of the database, ensuring its effective segmentation for personalised content/sales.
- Monitor key CRM performance metrics and KPIs.
- Maintain high levels of GDPR compliance and ensure best practices are upheld and improved where necessary.
- Use AI-enabled tools to support research, analysis, and drafting, improving efficiency and quality while applying professional judgement and human review.
- Stay current with emerging AI tools and practices relevant to CRM and email marketing, evaluating new processes and making recommendations to the wider team.
Requirements
- 3+ years of experience in a CRM, email marketing, or marketing automation role
- Experience using a CRM or marketing platform ( Bloomreach, Salesforce, HubSpot, Klaviyo, or similar)
- Proven experience building and managing automated customer journeys
- Comfortable working with data segmentation and audience management to deliver personalised communications
- Experience running A/B tests and interpreting results to drive actionable improvements
- Familiarity with AI-assisted tools is a strong advantage
- A proactive, test-and-learn mindset with a curiosity for emerging tools and best practices in CRM and email marketing
Benefits
Additional Information
Gambling.com Group (Nasdaq: GAMB) is a multi-award-winning provider of marketing and sports data services looking for exceptional talent interested in the fast-paced, high-growth online gambling industry. The company operates a portfolio of renowned websites and brands - including flagship site Gambling.com and sports betting site Bookies.com as well as iGaming-focused sites Casinos.com, BonusFinder.com and Freebets.com. In addition to its marketing operations, Gambling.com Group provides sports data services through consumer subscription platforms like OddsJam and RotoWire, along with B2B services through OpticOdds. These offerings deliver real-time data, actionable insights, and technology driven tools to both consumers and enterprise partners. As the first and only online gambling affiliate publicly traded in the U.S., Gambling.com Group has earned recognition as a leader in its field - most recently winning Affiliate of the Year at the 2025 EGR Operator Awards. Are you ready to take the next step in your career?
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