Director, Marketing India

About the role

The Head of Marketing, India will lead the marketing strategy for HARMAN's consumer audio portfolio, with a strong focus on JBL and Harman Kardon, driving both brand growth and business performance. The role is responsible for building impactful brand and trade marketing programs that strengthen market presence, accelerate revenue growth, and enhance long-term brand equity. This leader will drive integrated campaigns, product launches, and omnichannel marketing initiatives across retail, digital, and e-commerce platforms. Success in this role requires strong cross-functional collaboration with Sales, Product, Finance, eCommerce, and regional leadership teams, along with the ability to lead high-performing teams and agency partners in a fast-paced environment.

Responsibilities

• Brand Strategy & Integrated Marketing
• Define and execute a strong brand vision for JBL and Harman Kardon in India, aligning global positioning with local relevance to drive premiumization, scale, and category growth
• Lead integrated omnichannel marketing and communications across digital, retail, PR, and influencer touchpoints, ensuring consistency and impact
• Balance short-term commercial goals with long-term brand equity, creating emotional consumer connections that sustain market leadership
• Trade Marketing & Channel Excellence
• Drive trade marketing strategies that accelerate sell-out across traditional retail, modern trade, e-commerce, and D2C
• Deliver best-in-class retail execution through merchandising, in-store experience, and point-of-sale excellence
• Partner closely with Sales and Product teams to execute 360° launch plans and optimize channel-specific programs and MDF investments for ROI
• Financial Management & Performance Optimization
• Own marketing budget allocation with strong P&L understanding, ensuring investments are directed to highest-impact initiatives
• Build and evaluate business cases with clear ROI frameworks and success metrics
• Track, analyze, and optimize marketing performance against business, financial, and consumer KPIs
• Cross-Functional Leadership & Market Intelligence
• Collaborate across Sales, Finance, Product, and global teams to align strategies and deliver business outcomes in a matrix organization
• Translate market insights, consumer trends, and competitive intelligence into actionable strategies
• Build and lead a high-performing team, fostering accountability, innovation, and continuous capability development
• What You Need to Be Successful:
• Deep functional expertise across product and brand marketing, including successful end-to-end product launches, trade marketing, and channel development across retail and digital ecosystems, with a clear focus on driving sell-out and sustained brand equity
• Strong financial acumen with solid understanding of P&L dynamics, ROI-driven marketing investments, and the ability to build credible business cases while balancing short-term revenue delivery with long-term strategic brand growth
• Strategic and execution-focused leader with excellent communication and stakeholder management skills, capable of influencing cross-functional teams (Sales, Finance, Product), navigating complex organizations, driving change, and quickly adapting to new markets, categories, and business challenges
• Bonus Points if You Have:
• Experience in consumer electronics (audio/headphones) or broader consumer-facing sectors like FMCG/durables, with strong brand marketing and Indian market understanding
• Strong digital and eCommerce expertise, including deep familiarity with India's digital landscape, consumer behavior, and agency-led creative development
• Bilingual proficiency (English & Hindi) with ability to operate effectively across diverse stakeholders and market contexts
• Bachelor's degree

Benefits

Additional Information

A Career at HARMAN As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you'll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day. Introduction: A Career at HARMAN Lifestyle We're a global, multi-disciplinary team that's putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound. Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel Unite your passion for audio innovation with high-tech product development Create pitch-perfect, cutting-edge technology that elevates the listening experience

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