Senior Director, Growth & Renewal Marketing - Virtual

About the role

The Senior Director, Growth & Renewal Marketing is the enterprise leader for an Alight-wide growth lever, accountable for performance marketing strategy, investment, and performance across B2B and B2B2C audiences. As Alight continues to scale and diversify growth across multiple business lines, products, and markets, the ability to drive coordinated, measurable growth across a range of stakeholders has become a critical enterprise differentiator. This role exists to expand and govern the capability as a centralized, performance-driven growth engine across the enterprise, with accountability for enterprise alignment and performance governance across P&L owners. This role directs the enterprise marketing investment pool across Alight with accountability for allocation, optimization, and performance of spend. The Senior Director establishes and enforces ROI thresholds and investment guardrails, with authority to reallocate resources across business units and make enterprise-level tradeoff decisions to maximize growth, efficiency, and IOI performance. This role owns and scales enterprise growth capabilities, including ROI-measured demand generation, omni-channel engagement, lifecycle marketing, and performance media, enabled by AI-driven marketing systems. The Senior Director serves as a key member of the Marketing leadership team, reporting to the CMO, shaping how marketing drives enterprise value while building a high-performing, inclusive, and future-ready organization. This role spans the entirety of the portfolio, leading growth and retention marketing results across all lines of business. You'll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges.

Responsibilities

• Own and govern the enterprise growth marketing investment portfolio, including allocation, optimization, and reallocation of spend across business areas to maximize enterprise growth and ROI.
• Set and enforce growth and retention strategy across business units, including defining priorities and standardizing approaches.
• Drive annual marketing-attributed revenue (projected) through integrated reputation, demand generation, conversion, and retention strategies across all audiences.
• Serve as the decision authority for cross-business growth initiatives, resolving tradeoffs and aligning investments to enterprise priorities.
• Lead the development and execution of integrated, omni-channel, data-driven go-to-market strategies across Health, Wealth and Leave segments inclusive of live and virtual events.
• Own and continuously optimize the end-to-end audience lifecycle, from awareness and demand generation through engagement, conversion, retention, and loyalty.
• Support marketing modernization, advancing data-driven, digital-first, and AI-enabled capabilities.
• Refine and scale a best-in-class demand generation engine and own the performance marketing operating-establishing skill maturity, scalable processes, global capabilities, and measurable performance systems.
• Validate and refine marketing performance standards, including planning models, ROI thresholds, and KPIs tied to revenue, retention, and IOI.
• Lead and expand a globally aligned marketing operating model, including development and scaling of global teams and capabilities
• Act as a strategic advisor to senior executives, shaping enterprise growth strategies and ensuring marketing is positioned as

Benefits

Additional Information

Our story At Alight, we believe a company's success starts with its people. At our core, we Champion People, help our colleagues Grow with Purpose and true to our name we encourage colleagues to "Be Alight." We are passionate about connecting purpose with impact. Alight empowers clients to build a healthier and more financially secure workforce by unifying the benefits ecosystem across health, wealth, wellbeing, navigation, and absence management.

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