Head of Creator Marketing

About the role

This is not a creator partnerships role, or influencer marketing, or a PR function. The work is to craft Substack's product-led story making the most ambitious voices in culture want to create here. When a great writer /creator/podcaster is deciding where to go to build their independence, we want Substack to feel like the only real answer. Your north star will be to drive high-quality creator inbound that converts into paid subscriptions and app users. You will craft and bring to life our creator marketing narrative (through product marketing, programs, and creator campaigns), and build the machine that drives cultural authority for Substack. This is a 0-to-1 role which means the team and infrastructure you'll need doesn't fully exist yet. You'll build it.

Responsibilities

• Creator inbound and conversion. You'll own how the platform story reaches the right people and work across partnerships, comms, and product to close the loop from narrative to pipeline to lifecycle to evangelism. What we're saying, to whom, through which channels, and how we know it's working.
• The team. You'll build and lead a small, high-craft function that leverages AI to deliver on narrative and a distinctive brand identity at scale.
• Who we're looking for
• You've operated at a senior level inside an agency, media company, or platform. You've run programs, led teams, and owned business outcomes. You know how to develop and lead from a point of view, and influence excellence in the people around you.
• You've been a writer, journalist, or have spent time working directly with creators. You understand how creative people make decisions, what earns their trust, and what makes a platform story inspire someone to act.
• You have legible evidence of taste. Either your own (in what you've written, built, or championed), or in your track record of developing people who have it.
• Stretch: You've published something yourself. You understand firsthand how stories travel, what makes audiences grow, and what it feels like to build something people show up for consistently.
• Why this role, why now
• Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We're seeking people

Benefits

Additional Information

Substack is building a new economic engine for culture, giving the most interesting people on the internet the power of their own publishing platform. The terms of our culture shouldn't be set by legacy media gatekeepers or chaos-fueling social platforms, but by the people who actively shape it. This role exists to make Substack the obvious home for those people.

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