India Content Strategy Lead

Responsibilities

• As a Country Content Strategy Lead, you bring expertise in strategy, content, business management, and cross-functional stakeholder management. In particular, you will:
• Content Strategy & Execution - Prioritise and execute country content strategy and growth levers, owning content health and production for your country to drive relevance, scale, and business impact.
• Content Quality & Relevance - Ensure that your country's content meets Canva's standards, resonates culturally, and supports strategic growth metrics.
• Feedback & Insights - Gather input from sales, partners, and local peers to refine content strategies and enhance Canva's country impact.
• Discovery & Performance - Own your country's content performance across discovery, editorial ensuring the right local content is surfaced through search, recommendations, and editorial, and optimised for engagement, activation, and retention.
• Editorial & Trends Leadership - Execute your country's editorial strategy across surfaces (e.g. Showcases), identifying and activating cultural moments in partnership with Marketing, Social and PR.
• Cross-Functional Collaboration - Act as a strategic partner to Country Manager and country peers to align priorities, unblock execution, and drive content-led growth.
• Creator & Partner Engagement - In collaboration with your country community and partnerships managers, build relationships with local creators and partnerships to activate a thriving content ecosystem.

Requirements

• The ideal candidate combines analytical rigour with cultural curiosity, demonstrating both the ability to shape country-level content strategy and to identify opportunities to scale what works through repeatable approaches, AI-supported workflows, and strong partnerships.
• 3-5+ years of experience in content strategy, regional business strategy and operations, partnerships, or similar roles within high-growth content, media or marketplace global technology companies.
• A deep understanding of content, trends, and aesthetics in your market (or markets), with a pulse on what resonates with local users.
• A proactive, solutions-driven approach, capable of balancing strategy with hands-on execution.
• Exceptional stakeholder management skills, with the ability to align cross-functional teams across regions.
• Experience working in fast-moving, dynamic environments, comfortable with ambiguity and change.
• Strong analytical skills to assess content performance and inform strategy adjustments.
• A track record of successfully managing production workflows, partnerships, and/ or supporting and activating local creators.
• Language skills and cultural knowledge relevant to your geographic market, with ability to work effectively across different time zones.
• What you'll learn and how you'll develop at Canva

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