Account Executive - Employer Branding & Digital Presence

About the role

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . More about the role: As an Associate - Employer Branding & Digital Presence , you will serve as an insourced extended team member insourced within the client's HR ecosystem. This is not a traditional HR communications role - it is a brand-first position that sits at the intersection of employer branding strategy, digital storytelling, and talent marketing. You will be responsible for building and sustaining a compelling, consistent, and differentiated employer brand narrative. Working closely with HR and Talent Acquisition stakeholders within the client team, you will translate the organization's people story into high-impact digital content, targeted recruitment marketing, and meaningful internal communications that reinforce culture from the inside out.

Responsibilities

• Employer Brand Strategy & Digital Presence
• Own and champion employer brand across all digital channels, including LinkedIn, Instagram, X (Twitter), and other relevant platforms - ensuring a consistent, authentic, and compelling brand voice at all times.
• Develop and execute employer branding campaigns that reflect the organisation's Employee Value Proposition (EVP) and resonate with target talent audiences across experience levels and functions.
• Build and maintain a content strategy and editorial calendar that brings the employer brand to life - spanning hiring campaigns, culture spotlights, employee milestones, leadership narratives, and organisational milestones.
• Monitor brand sentiment and engagement across channels; respond to queries and comments in a timely, brand-consistent manner that reinforces as an employer.
• Track, analyse, and report on employer brand performance metrics regularly; translate data into actionable insights and recommendations for continuous optimisation.
• Stay ahead of digital trends, platform algorithm changes, and employer branding best practices - proactively identifying opportunities to sharpen and differentiate client's brand presence.
• Collaborate with creative and design teams to develop visually compelling, on-brand assets that elevate the quality and consistency of digital communications.
• Drive employee advocacy initiatives that activate employees as authentic brand ambassadors across digital platforms.
• Leverage Generative AI tools across content ideation, planning, and creation workflows to enhance output quality and operational efficiency
• Talent Marketing and Job Portal Presence Management:
• Manage client's presence across all active job portals (LinkedIn, Indeed, Naukri, Glassdoor, and others) through an employer branding lens, ensuring every touchpoint reflects the organisation's brand accurately and compellingly.
• Monitor recruitment marketing analytics including job views, application volumes, and source tracking; share regular performance summaries with relevant stakeholders.
• Identify and recommend emerging platforms and talent marketing strategies to strengthen employer brand reach among target candidate pools.
• Internal Communications:
• Maintain an internal communications calendar aligned to key HR priorities, people milestones, and the organizational calendar.
• Ensure all communications are reviewed, approved, and accurate before distribution, maintaining credibility and brand integrity.
• Curate and maintain employer brand and HR content on internal platforms such as SharePoint - including policies, FAQs, org charts, and cultural content that supports the employee journey.
• Experience that contributes to success:
• 2-3 years of experience in employer branding, talent marketing, digital marketing, or corporate communications.
• Exposure to job portals and recruitm

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