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Brand Director

External
holisticindustries logoHolisticindustries · PA
Full-timeOn-site1mo ago
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Responsibilities

  • Shape and continuously evolve the company's overall brand strategy and positioning, ensuring alignment with business goals.
  • Define and clearly communicate our brand identity with target audiences.
  • Champion a consistent, high-quality brand experience across all channels and customer touchpoints.
  • Lead the development and execution of integrated marketing and promotional campaigns.
  • Partner cross-functionally with Sales, Product, and Operations to drive alignment and ensure the brand vision brought to life.
  • Leverage market research, customer insights, and competitive analysis to inform strategy, identify opportunities, and keep the brand relevant in a dynamic landscape
  • Manage the brand budget and metrics, establishing KPIs, tracking results, and optimizing efforts to drive measurable impact.
  • Your Strengths:
  • Proven experience leading brand strategy and executing campaigns
  • Strong understanding of brand positioning, storytelling, and customer engagement
  • Ability to influence and collaborate across teams and stakeholders
  • Data-driven mindset with a focus on results and continuous improvement
  • Strong project management and organizational skills
  • Comfortable balancing big-picture strategy with day-to-day execution
  • If we are EMPATHETIC, HONORABLE & ACCOUNTABLE
  • And we grow ourselves and business with GRIT then we will be
  • CHAMPIONS OF CANNABIS
  • Why Join Us:

Benefits

Health insuranceDental insuranceVision insurance401(k)Paid time offRemote work options

Additional Information

Role: Brand Director Location: Remote We are Growers, We are Wholesalers, We are Producers, We Are Budtenders, We are Retailers, We are Partners, and We are Hiring We're looking for a Brand Director to shape and lead our brand strategy, bringing our story to life in a way that connects us with our audience and stands out in the market. This role will own our brand identity, lead impactful campaigns, and partner across teams to ensure a consistent and compelling brand experience everywhere we show up.

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